Webinars & Videos: Adswerve

The State of the Ad Server: Modern Strategies for Campaign Success

Written by Adswerve | Jan 28, 2025 10:38:34 PM

In today’s complex digital landscape, the ad server remains a critical component of any marketer’s toolkit, providing a unified foundation for campaign management, measurement and optimization. Join Adswerve as we explore the State of the Ad Server in 2025, including its evolving role in your tech stack and its value as a single source of truth for performance insights.

What You'll Learn:

  • The Role of the Modern Ad Server: Why an ad server remains essential for efficient ad delivery, creative hosting and cross-channel campaign management.
  • Unified Measurement & ROI: How CM360 enables sustainable measurement and attribution across platforms in an era of privacy and technological shifts.
  • Advanced Campaign Activation: Strategies for managing and optimizing campaigns at scale, leveraging tools like automated tagging, reach modeling and dynamic creative workflows.
  • The Future of Data-Driven Marketing: How advancements in AI and data science can unlock predictive insights, improve personalization and drive better outcomes.

Register today! Explore the current state of ad servers and strategies to transform your marketing. Reserve your spot now!

Featured Speakers:

  • Whitney Milovic Media Strategist, Adswerve
  • Michael Muszik, Media Consultant, Adswerve
  • Brent Ramos, Product Director, Media, Adswerve