On-Demand: Stop Analyzing Channels, Start Understanding Customers

Level Up Your Retail Insights with Adobe Customer Journey Analytics (Recorded Webinar)

Are you finding it challenging to connect the dots across the entire customer journey? In today's complex retail landscape, understanding isolated channel performance isn't enough. Many retailers are turning to a combination of data warehouse and BI tools to get from siloed web and event data to customer insights, but there are significant limitations to getting the right insights, with speed and then taking action. It's time to provide a unified view of your customer to every marketer and experience creator, from the first online interaction to the latest in-store purchase and beyond.

This exclusive recorded webinar, designed specifically for retail marketers like you, dives deep into Adobe Customer Journey Analytics and explores how it empowers you to move beyond traditional web analytics and BI tools for customer-centric analysis.

In this session, you will learn:

• Key Differences & Advantages: Understand the fundamental shifts from Adobe Analytics to Customer Journey Analytics and why Customer Journey Analytics is crucial for modern retail.
• Actionable Retail Use Cases: Explore practical examples of how Customer Journey Analytics helps retailers optimize campaigns, personalize experiences across touchpoints, improve customer loyalty and drive revenue through omnichannel insights.
• Navigating the Transition: Gain insight into the strategic considerations for a successful migration and hear real-world stories on tackling technical hurdles and driving change management.
• Expert Insights: Benefit from the valuable information shared by our Adobe analytics experts during this session.

If you're ready to transform your understanding of customer behavior and make more impactful, data-driven decisions for your retail business, this recorded webinar is for you.

Ready to unlock the complete retail customer journey? Watch now.