---
title: "Webinar: Intro to Propensity Modeling: Fueling Predictive Success with First-Party Data"
description: Learn how to harness the power of propensity modeling with expert data scientist Jason Qin in this webinar. Discover how to leverage first-party data for accurate models and drive growth.
---

[Webinars & Videos: Adswerve ](https://adswerve.com/webinars-videos)

# [Webinar: Intro to Propensity Modeling: Fueling Predictive Success with First-Party Data](https://adswerve.com/webinars-videos/intro-to-propensity-modeling-fueling-predictive-success-with-first-party-data)

 Written by [Adswerve](https://adswerve.com/webinars-videos/author/adswerve) | Aug 1, 2024 9:01:09 PM

In this recently recorded session with data scientist Jason Qin, we explore how to harness the potential of propensity modeling, a powerful technique that predicts the likelihood of a customer taking specific actions, such as making a purchase or churning.

We’ll uncover the basics and demonstrate how your team can leverage first-party data to build highly accurate models, optimize marketing efforts and drive growth.

### This webinar recording covers how to:

This webinar is perfect for marketing, customer analytics and data science professionals looking to improve campaign targeting and ROI, gain deeper customer insights and leverage data for better business outcomes. Don't miss this opportunity to gain a competitive edge.

[View full post](https://adswerve.com/webinars-videos/intro-to-propensity-modeling-fueling-predictive-success-with-first-party-data)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Adswerve"
  },
  "dateModified" : "2024-11-07T18:37:51.488Z",
  "datePublished" : "2024-08-01T21:01:09Z",
  "headline" : "Webinar: Intro to Propensity Modeling: Fueling Predictive Success with First-Party Data",
  "image" : {
    "@type" : "ImageObject",
    "height" : 951,
    "url" : "https://8800238.fs1.hubspotusercontent-na1.net/hubfs/8800238/Webinar-Propensity_Modeling.png",
    "width" : 1688
  },
  "mainEntityOfPage" : "https://adswerve.com/webinars-videos/intro-to-propensity-modeling-fueling-predictive-success-with-first-party-data",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Webinars & Videos"
  }
}
```