Google Analytics 4 + BigQuery export for better data insights (On-demand)

Want to learn more about how you can use Google Analytics 4 and BigQuery to give you the insights you need to make smarter business decisions?

Watch our on-demand webinar for a hands-on introduction to the Google Analytics 4 + BigQuery export. 

You will learn how the Google Analytics 4 (GA4) export schema differs from Universal Analytics, how to connect Google Analytics 4 to BigQuery, and how to write queries, from simple counts to more advanced joins with your own data.

Note: This session was recorded prior to the Universal Analytics sunset in July 2023. Any references comparing live GA4 and Universal Analytics exports reflect that earlier period. The GA4 schema and query guidance covered throughout remain current.

Key takeaways:

• The Google Analytics 4 BigQuery export is available at no additional cost on all Google Analytics 4 properties, including the standard tier
• Google Analytics 4 exports data at the event level, replacing the session-level export structure used in Universal Analytics
• Streaming export can make Google Analytics 4 event data available in BigQuery within seconds of collection
• Common use cases include joining Google Analytics 4 data with CRM data, calculating lifetime value, and building queries the Google Analytics interface cannot support directly

Watch now!