If you missed part one of this two-part series, make sure to catch up before reading on. Did you follow Senior Analytics Manager Dani Brandtjen’s steps in part one of our Content Marketing Analysis series? If so, you learned how to dig deeper into your content marketing performance. In this part two, Dani shares Google Analytics funnel analysis and activation tips you can use to hone your retargeting strategy. This video covers how to:
- Create a funnel report
- Customize funnel rules
- Apply funnel segments
Questions? Feel free to ask us ! We’re here to help.