Led by our Head of Innovation, Charles Farina, Adswerve’s Analytics Bootcamp is a series of hands-on, 2-hour interactive sessions where you’ll learn how to leverage many of Google’s free analytics tools and ask questions along the way. Intended to level-up your marketing analytics capabilities quickly, the series will cover how to get started with: Google Tag Manager (concluded) Optimize (concluded) Data Studio (concluded)
Part 1: Google Tag Manager and App + Web When: May 5th, from 11:00-2:00 pm MT This session has concluded, but check back on our blog for upcoming session dates.
Session description: Have you ever wanted to learn Google Tag Manager? Curious on how to get started with the brand new Google Analytics App + Web properties? Come join our interactive 2-hour training session, which will provide a real hands-on experience. During this session attendees will learn:
- Implement Google Tag Manager on a real website
- Publish tags including Google Ads, Google Analytics App + Web and third-party tags (Facebook, Bing, etc.)
- Leverage pre-built libraries for enhanced analytics including scroll tracking, video tracking and more
Part 2: Google Optimize When: May 12th, 11:00-2:00 pm MT This session has concluded, but check back on our blog for upcoming session dates.
Session description: Are you looking to get started with launching a testing program or perhaps you just want some experience with Google's A/B and Multivariate testing platform that also can deliver high-value personalized experiences? Come join our interactive 2-hour training session, which will provide a real hands-on experience! During this session attendees will learn:
- Implement Google Optimize on a real website
- Create A/B tests, multivariate tests and personalizations
- Leverage Google Analytics integrations for advanced reporting and analysis
Part 3: Data Studio When: May 19th, 11:00-2:00 pm MT This session has concluded, but check back on our blog for upcoming session dates.
Session description: Learn Data Studio with hands-on interaction with building custom reports and dashboards that can connect and combine data from any source including Facebook, Google Analytics, or any Data Warehouse. During this session attendees will learn:
- Create a Data Studio dashboard using real marketing data
- Use rich customization options
- Leverage templates, themes and more to accelerate your process
*All sessions will be limited for registration in order to preserve the hands-on interactive classroom experience. Sessions include an optional hour of additional support for anyone that needs further guidance on Google Tag Manager, Optimize and Data Studio, or any other Google product.