In light of evolving cookie practices and growing awareness around consumer privacy, how can brands and agencies ensure accurate measurement and attribution of paid media results?
Watch the on-demand video from Adswerve and Google, where we discuss strategies and technologies that can be employed within the Google Marketing Platform and beyond to address these challenges and maintain the integrity of measurement data.
Key takeaways include:
- Overcoming measurement challenges: Learn how to address data fragmentation and reduced tracking capabilities with Google's forward-thinking features.
- Navigating a cookie-less future: Discover how conversion modeling and AI-driven solutions can help you measure conversions accurately in a privacy-first environment.
- Leveraging powerful tools: Explore the capabilities of Floodlights, Ads Data Hub, BigQuery, and AI to track and optimize campaign performance.
- Integrating first-party data: Understand how to leverage first-party data and ID matching to gain more accurate, privacy-compliant insights.
- Utilizing automation and advanced modeling: Learn how to elevate your measurement strategy with automation and advanced modeling techniques.
Featured Speakers:
- Kelly Hayes, Adswerve
- Cam Davis, Sales Engineer at Google
Whether you’re wrapping up the holiday season or preparing for 2025, this video will equip you with the insights needed to refine your measurement approach. Don’t miss out! Watch now to stay ahead of the curve and set your campaigns up for long-term success.