AB Tasty Webinar: Using GA4 and BigQuery to Upgrade Your Experimentation


Adwerve's Alex Smolin, Google Cloud's Taige Eoff and AB Tasty's Mary Kate Cash

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In today's fast-evolving digital landscape, staying ahead of the curve is crucial for data analysts, marketers, and tech professionals. Our latest webinar, hosted by AB Tasty in collaboration with Adswerve and Google Cloud, offers an in-depth look at leveraging GA4 and BigQuery to enhance your experimentation efforts.

Upgrade Your Experimentation Game

Dive into the world of advanced analytics and data-driven decision-making:

  • Understand the Power of GA4 and BigQuery: Learn about the capabilities and advantages of these powerful tools.
  • Explore Practical Applications: Discover how to implement GA4 and BigQuery in your experimentation processes to drive better outcomes.
  • Overcome Challenges: Gain insights into common obstacles and solutions for integrating these tools into your digital strategy.
  • Hear from Industry Experts: Benefit from real-world examples and best practices shared by leading professionals in the field.


  • Taige Eoff: Cloud Data and AI Lead at Google
  • Alex Smolin: Senior Manager, Optimization at Adswerve
  • Mary Kate Cash: Head of Growth Marketing, North America at AB Tasty

Don't miss out on this opportunity to enhance your analytics ecosystem and stay ahead in the competitive landscape of digital marketing and technology.

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