User ID and Cross Device Tracking with Google Universal Analytics

May 29, 2015

In this video, Analytics Pros’ Charles Farina does a walk-through on User ID measurement and cross device tracking with Universal Analytics.

Learn the fundamentals of cross device and User ID measurement from Charles, who has implemented Google Analytics in Apple Watch, Xbox, Roku, LG Smart TV, Windows Apps, iOS, Android and more.

He covers how to track various devices using the Analytics Measurement Protocol or freely available SDKS, how to setup User ID tracking, and best practices for getting started. When implemented correctly you will be able to track your Users across their devices to understand their behavior and increase user retention, adoptions, and conversions.