DataLayer Inspector+ Tool: Now Updated for Google Analytics 4 and GTM Server-Side Tagging


February 4, 2021

There have been several shifts in the analytics world over the past year, including the introduction of Google Analytics 4 (GA4) and server-side tagging in Google Tag Manager (SGTM). Now that GA4 will be the default experience for new properties, and organizations will use SGTM for data collection and governance, we’re updating our DataLayer Inspector+ tool to enable visibility for them.

What Is Adswerve’s DataLayer Inspector+ Tool?

If you haven’t already heard about DataLayer Inspector+, it’s a Chrome extension that enables real-time, information-rich viewing of dataLayer activity and Google Analytics hits as they occur in the Developer Tools console.

Using DataLayer Inspector+ with GA4

With Google encouraging marketers and analysts to set up a new GA4 property alongside existing Universal Analytics properties, it can be hard to distinguish between the two hits. DataLayer Inspector+ now has added visibility for GA4 hits, making it easier than ever to debug your new GA4 setup while ensuring your existing properties are working properly.

DataLayer inspector+ tool showing GA4 hits

Using DataLayer Inspector+ for SGTM

Set up for testing Server-side GTM with the DataLayer Inspector+ Tool

If you’re not familiar with SGTM, keep an eye on our blog as we plan to continue sharing more info soon. But if you’re already using it and want to ensure you’re sending the correct payload to your server endpoint properly, use the new feature within the DataLayer Inspector+. It will allow you to see all the parameters in the request to your server endpoint and distinguish between a Google Analytics hit and your SGTM hit.

Here’s how it works:

  1. Open the DL Inspector and click open “Other Analytics”
  2. Check “GTM Server-Side”
  3. Enter your subdomain (Server Side Endpoint)
  4. Click “Save & Reload Page”
DataLayer Inspector+ Tool show SGTM Call

If you have any questions about this or any of our other DataLayer Inspector+ updates, please don’t hesitate to reach out and we’ll get in touch with you right away.