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Blog Post
Have you heard about Google's latest announcement of the new Search Ads 360 (SA360)? There's a lot to be excited about, especially for those already familiar with Google Ads. Check out our recent webinar as we discuss our favorite new features, along with some proven Adswerve tips and tools destined...
Blog Post
Q4 a.k.a. the holiday season is upon us yet again! Digital media buyers are heads-down in 2022 planning and these days the sun “logs off” before we do. Outside of the DSPs, CRM systems, and ad servers, holiday gift guides full of favorites are being shared by influencers, celebrities, and...
Blog Post
https://www.youtube.com/watch?v=epMhhvmy6sI&t=743s
Learn with GMP - Driving Performance with Privacy featuring Adswerve and Alaska Airlines.
As the fifth-largest airline in the United States, serving more than 120 domestic destinations, and the leading carrier of nonstop flights to and from the west coast, Alaska Airlines collects many first-party data points across different repositories. The...
Blog Post
Two questions always come up when speaking with clients about Campaign Manager 360 (CM360) and whether they really need an ad server: do you care about your data, and is making more informed decisions important to your business? This is not meant to be snarky, but rather to understand what...
Blog Post
There’s a lot of excitement these days about Google Analytics 4 and the new integrated app and web analysis capabilities that it will provide, but while the world dual-tags and waits for “GA4” to reach its full potential, using Firebase and Google Tag Manager (GTM) v5 to send app analytics...
Blog Post
Reader Note: To help maintain consistency across supporting technical documentation, any refference to the New Google Analytics in this article will reflect its current naming convention in GTM (GA4).
Where We Left Off
As a quick recap to Part 1, server-side Google Tag Manager (sGTM) is an additional way to send measurement...
Blog Post
Welcome to the first post of our three-part blog series on the future of digital marketing. First up, we’re covering new privacy regulations, the technology that browsers use to enforce them and tools you can use to adhere to them.
The marketing and ad-tech industries are changing quickly. From an IT/InfoSec...
Blog Post
Last week we co-hosted a webinar with Google about maintaining advertising performance while respecting users’ digital privacy. Google Head of Platform Partners Sharen Phillips, along with Adswerve experts like Head of Innovation Charles Farina, shared the results of our recent privacy survey, Google’s point of view on customer privacy and...
Blog Post
Proper tag implementation is a critical component to maintaining accurate data and pulling in the information you need. While you may have already dabbled in client-side tagging solutions by deploying tags on the website itself (via Google Tag Manager (GTM) or manual implementation of Google’s global site tag), a newer...
Blog Post
An Adswerve collaborative blog from:Mary Kotara & Brittany Medina
The phrase “Connected TV” and abbreviation “OTT” draws different emotions from media buyers. Some are nervous, frustrated and confused while others are excited, confident and understanding. If you are in that first group or are just continually interested in the state of...
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