Blog Post
This is a live article, new definitions will be added and existing definitions may get updated.
Videos
Getting Started with BigQuery and GA4
https://www.youtube.com/watch?v=iC0nNbt_wdQ
How to Use the Google Analytics 4 + BigQuery Export for Better Data Insights
https://www.youtube.com/watch?v=OPAy52VIRvQ
High-Level Differences
GA4 export offers a considerably changed schema to work with your Google Analytics data, however, the...
Page
As an Adobe Solution Provider, Adswerve can help you tap into the power of Adobe products to achieve your media and analytics goals. We’ll work with you to find the right stack for your unique needs. We offer the following Adobe solutions:
See how Adobe can help transform your marketing programs...
Blog Post
With major shifts in consumer behavior and privacy-driven policies, it’s now more important than ever for you to architect (or re-architect) your Customer Data Solution. This new Customer Data Solution should create a view of the customer that is consistent across their journey regardless of the device they are on...
Blog Post
Today (April 6, 2022) Google announced BigLake. A new service in the Google Cloud Platform (GCP) that enables users to unify data lakes and warehouses, control access on a row and column level and use the GCP native tool BigQuery – as well as open-source processing services such as Spark...
Blog Post
If you missed our “What’s New in Search” webinar in February then you also missed some pretty helpful Q+A. Luckily, the recording -- along with all those great answers to your top search questions -- is now available to watch on-demand.
Adswerve Director of Product Search Brent Ramos and Product...
Blog Post
Today’s Google Analytics 4 (GA4) announcement from Google is an exciting step into the future of analytics. It’s a substantial change to its web and app analytics strategy and the next step in the evolution of Google Analytics (GA). Effective July 1, 2023, the product called Google Analytics Universal Analytics...
Blog Post
Have you heard about Google's latest announcement of the new Search Ads 360 (SA360)? There's a lot to be excited about, especially for those already familiar with Google Ads. Check out our recent webinar as we discuss our favorite new features, along with some proven Adswerve tips and tools destined...
Blog Post
Q4 a.k.a. the holiday season is upon us yet again! Digital media buyers are heads-down in 2022 planning and these days the sun “logs off” before we do. Outside of the DSPs, CRM systems, and ad servers, holiday gift guides full of favorites are being shared by influencers, celebrities, and...
Blog Post
There’s a lot of excitement these days about Google Analytics 4 and the new integrated app and web analysis capabilities that it will provide, but while the world dual-tags and waits for “GA4” to reach its full potential, using Firebase and Google Tag Manager (GTM) v5 to send app analytics...
Blog Post
Reader Note: To help maintain consistency across supporting technical documentation, any refference to the New Google Analytics in this article will reflect its current naming convention in GTM (GA4).
Where We Left Off
As a quick recap to Part 1, server-side Google Tag Manager (sGTM) is an additional way to send measurement...
