Blog Post
We admit it. We love Google. And we have a long history of being a Google partner so our teams know all the ins and outs of Google’s products. We share that knowledge with our clients through training sessions, webinars, online resources and more. And now, we’re happy to announce...
Blog Post
Ecommerce businesses often turn to Google Analytics to provide accurate and actionable data around product sales and user behavior. However, you don't need to be an ecommerce business to analyze your particular product's performance.
Understanding the type of content users want to watch, read, or interact with is vital to the...
Press Release Post
DENVER--(BUSINESS WIRE)--Adswerve, a leading Google Marketing Partner and Platform Provider, today announced that it has achieved the Marketing Analytics Specialization in the Google Cloud Partner Program. The news comes on the heels of Analytics Pros, a company acquired by Adswerve in 2018, achieving the Data Analytics Partner Specialization in the...
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Let's get clear
about the Cloud
Google Cloud Consulting Services
We’re the first to have the distinction of being both a Premier Google Cloud and Google Marketing partner and platform provider. We’ve implemented the Google Cloud Platform for more than 200 companies in the last two years, integrating it - along with BigQuery...
Blog Post
As the new year is officially upon us, I can’t help but reflect — for just a moment — on 2018. What an exciting year for the digital marketing space, and especially for AdSwerve. June was a huge month, as Google announced it was consolidating the DoubleClick Digital Marketing and...
Blog Post
Demystifying Data and Media with Brian and Gord
Welcome back to our Adswerve vlog series on Demystifying Data and Media with Brian and Gord! In our first episode, we covered server-side GTM and explained how it can help you streamline your measurement and data collection processes. We hope you found it...
Case Study Post
As the fifth-largest airline in the United States, serving more than 120 domestic destinations, and the leading carrier of nonstop flights to and from the west coast, Alaska Airlines collects many first-party data points across different repositories. The company turned to us when it needed to bring it all together...
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Privacy Policy
Adswerve, Inc. (together with our affiliates and subsidiaries, “Adswerve,” “we,” “us,” or “our”) is committed to the fair and transparent processing of the personal information of our customers, consumers and website visitors. We also work hard to protect the personal information we collect and to ensure that you have...
Blog Post
What Is PAIR?
This month, Google announced its new first-party data solution, Publisher Advertiser Identity Reconciliation (PAIR). According to Google, PAIR is “a new solution that gives publishers and advertisers the option to securely and privately reconcile their first-party data for audiences who have visited both an advertiser’s and a publisher’s...
Blog Post
This is a live article, new definitions will be added and existing definitions may get updated.
Videos
Getting Started with BigQuery and GA4
https://www.youtube.com/watch?v=iC0nNbt_wdQ
How to Use the Google Analytics 4 + BigQuery Export for Better Data Insights
https://www.youtube.com/watch?v=OPAy52VIRvQ
High-Level Differences
GA4 export offers a considerably changed schema to work with your Google Analytics data, however, the...
