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Blog Post
The retail industry has undergone a seismic shift in recent years, with the rapid adoption of digital technologies and data-driven decision-making processes. To stay competitive, retailers are leveraging the power of data analytics to gain deeper insights into consumer behavior, optimize their operations and enhance the overall shopping experience.
Google Cloud,...
Blog Post
A common scenario plays out on your website: a user shows up for the first time, casually browses around, then mid-session logs in and becomes a known user. Not a big deal, right? In traditional Adobe Analytics, this is easy. There are multiple hits spanning across one unique visitor, one...
Blog Post
An important update to Google Tag Manager (GTM) began rolling out earlier this week. The most noticeable change is that “GA4 Configuration” tags are being converted into “Google Tags,” but the exciting part is that settings variables have made a much-anticipated return!
Google Tag Transition
The purpose of the GA4 Configuration tag...
Blog Post
An Adswerve collaborative blog from:Chance Carnahan, Nathaniel Clapp & Monica Hare
In my recent blog we covered a brief overview of the history of "Enhanced" features within the Google Marketing Platform, including the rollout of Enhanced Conversions (EC) for Web, Leads in Google Ads, and the first signs of EC in...
Blog Post
You may have noticed that the Google Analytics 4 UI is phasing out many of the previously available attribution models, and defaulting to data-driven attribution. Don’t panic. You can still continue using classic attribution models that you've known and loved or even create your own custom ones by utilizing the...
Blog Post
In March 2022, Google announced a significant update regarding UA. Standard UA properties will cease processing new hits as of July 1, 2023, while, enterprise properties, referred to as GA360, will have an extension up until July 1, 2024.
This pivotal shift might seem overwhelming, but don't worry! We're here to...
Blog Post
With the sunset of Universal Analytics (UA) looming, many are starting to dive deeper into Google Analytics 4 (GA4). One of the more talked about features is that it allows users to specify the attribution model that is used in assigning credit for conversions to different ads, clicks and other...
Blog Post
Google has completely overhauled conversion tracking for Google Analytics 4 (GA4), implementing some much-needed flexibility as well as impactful features and functionality that were unavailable in Universal Analytics. The new conversion events model gives marketers powerful tools for analyzing user behavior for critical insights to make smart, data-driven decisions for...
Blog Post
Are you hesitant to make the move from Universal Analytics (UA) to Google Analytics 4 (GA4)? Is something holding you back from adopting GA4’s advanced BigQuery (BQ) capabilities? If you answered yes to either of these questions, this webinar can help.
In “GA4 Unleashed: Overcoming Hesitations,” Adswerve Sr. Analytics Manager Emmilly...
Blog Post
Learn the latest Tips and Tricks for the Future of Analytics, led by Charles Farina, Adswerve VP of Analytics and Trevor Paulson, Adobe Group Product Manager.
Charles Farina is the leading Adobe and Google platform expert who has spearheaded hundreds of strategic discussions, implementations and trainings all over the...
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