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Blog Post
Adswerve Chief Revenue Officer Scott Sullivan recently accepted an invitation to join Forbes Agency Council. A community of agency, media and creative advertising leaders, the council consists of respected leaders who are selected based on the depth and diversity of experience in their industries.
As part of his Forbes Agency Council...
Blog Post
Google recently announced that the Universal Analytics 360 (UA360) sunset date is moving from October 1, 2023, to July 1, 2024. The extension will only apply to Universal Analytics 360 properties as they have the most complex path to migrate to GA4. The Universal Analytics sunset date for all standard...
Blog Post
An Adswerve collaborative blog from:Ryan Ptomey and Daniel Correia
WHAT IS THE GA4 MEASUREMENT PROTOCOL?
The GA4 Measurement Protocol (GA4MP) is essentially an API that allows developers to make POST HTTP requests to send Google Analytics (GA) events directly to the GA server. This allows any device that can make HTTP calls...
Blog Post
As you adopt Google Analytics 4 (GA4), you may have questions about how to use its features, views and new capabilities. In this post, we're addressing a new Google Analytics 4 360 (GA4 360) feature you should familiarize yourself with: GA4 Roll-Up Properties. Roll-Up Properties aggregate data from multiple GA4...
Blog Post
Want to learn more about how you can use GA4 and BigQuery to give you the insights you need to make smarter business decisions?
Watch our latest on-demand webinar for a hands-on introduction to the Google Analytics 4 + BigQuery export. Learn how to use queries—from basic to complex—to explore...
Blog Post
Ready to dig into all the latest Google Analytics 4 (GA4) news? Check out our recent webinar, Google Analytics 4 - What’s New in 2022, now available on-demand. Adswerve Head of Innovation (and resident Google Analytics 4 expert) Charles Farina covers all the latest GA4 updates and previews including:
The new...
Tool Post
There have been several shifts in the analytics world over the past year, including the continued adoption of Google Analytics 4 (GA4) and server-side tagging in Google Tag Manager (sGTM). With Universal Analytics (UA) having a planned sunset date of July 1, 2023, GA4 will become the default experience...
Blog Post
An Adswerve collaborative blog from:Gord Nuttall & Ruslan Bergenov
In one of our previous posts, we shared info about an open-source tool from Adswerve that unnests BigQuery (BQ) Google Analytics (GA) 360 data. We developed it for Universal Analytics (UA). Now we’re excited to announce a similar tool for the next...
Blog Post
The newest version of Google Analytics, GA4, includes several powerful new features—some of which have only ever been available to enterprise users, like the BigQuery integration. Now, this important tool comes standard in GA4, making it easier for all users to leverage their first-party data in BigQuery.
During this on-demand webinar,...
Blog Post
Google Analytics 4 (GA4), the biggest update to Google’s analytics platform in years, is here and we’re watching the rollout closely so we can share everything you need to know about the features that you’ll want to use every day.
To help you stay up to date, we created an overview...
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