New Search
If you are not happy with the results below please do another search
Blog Post
In this vlog episode, we explore the latest advancements in digital marketing with special guest Brent Ramos, an expert in search advertising, joining us to discuss the powerful capabilities of Search Ads 360 (SA360). We'll delve into key features such as the efficiency of ad spend, predicted lifetime value, data...
Blog Post
Have you come across this error message when trying to access the Planning tool within CM360?
If the deprecation of the CM360 Planning tool has affected your campaigns or workflows and you’re looking for a replacement, this blog can point you in the right direction! Let’s hop right in!
About the Planning...
Blog Post
In March 2022, Google announced a significant update regarding UA. Standard UA properties will cease processing new hits as of July 1, 2023, while, enterprise properties, referred to as GA360, will have an extension up until July 1, 2024.
This pivotal shift might seem overwhelming, but don't worry! We're here to...
Blog Post
Are you ready to break down the barriers between search and social data? Do you want to gain a more holistic understanding of your customer journey through omnichannel data? We have the perfect solution for you.
https://youtu.be/aE6K72Q4eYw
On-Demand Webinar: A New Way To Unify Search and Social in the New SA360
Learn...
Blog Post
Google has completely overhauled conversion tracking for Google Analytics 4 (GA4), implementing some much-needed flexibility as well as impactful features and functionality that were unavailable in Universal Analytics. The new conversion events model gives marketers powerful tools for analyzing user behavior for critical insights to make smart, data-driven decisions for...
Blog Post
Updated in April 2023 by:Chance Carnahan and Shaun Lanza
It’s more important than ever for agencies and direct marketers to leverage tools that enable efficient campaign management and optimization. Today’s search marketers often ask themselves, “Am I getting the most out of my current tech stack?” If your teams are solely...
Blog Post
In March 2022, Google announced that July 1, 2023, is the date standard Universal Analytics (UA) properties will stop processing new hits. Enterprise properties (360) have an extension to July 1, 2024. After those respective dates, you’ll be able to access your previously processed data for at least six...
Blog Post
The need to pass dynamic values or data in placement tags, landing page URLs or Floodlight tags is a common challenge for Campaign Manager 360 (CM360) managers and traffickers. Fortunately, you can accomplish this with the versatile pattern-matching macro, also known as the %p macro.
The %p macro is used to...
Blog Post
By now, you should have received an email from Google regarding the automatic property creation process for Google Analytics 4 (GA4). We have seen a lot of questions already, so we want to provide answers and next steps!
The deadline to opt-out will be February 28th, so timely action is needed. After...
Blog Post
Optimizing your campaigns to ensure you’re getting the most out of your current bid strategy can be tedious work. Luckily, automated bidding strategies in tools like Search Ads 360 (SA360) can help ease the burden.
Interested in learning more about how to use SA360 bid strategies to boost awareness or hit...
« Previous Page — Next Page »
