Blog Post
It is more important than ever for agencies and direct marketers to leverage tools that enable efficient campaign management and optimization. Today’s search marketers often ask themselves, “Am I getting the most out of my current tech stack?” If your teams are solely leveraging the free version of Google Ads...
Page
Your Search, Powered by Adswerve
Ready to see what the new era of search is all about? Join the ranks of Adswerve clients, like Alaska Airlines, that use first-party data to drive more value than ever before. You’ll get expert guidance, revolutionary search apps and proprietary tools that seamlessly integrate with...
Blog Post
Google recently announced a slew of new features and updates to Search Ads 360 (SA360) that we’re, quite frankly, ecstatic about! Our Chief of Media Solutions Matt Fiskness said of the changes:
"In my 14 years of partnering and working with Google, I've never seen such an impactful update to...
Blog Post
We’ve spent countless hours analyzing Google Analytics (GA) —both the Universal Analytics 360 and GA4 versions— data in BigQuery (BQ) for our clients. So much that we created an open-source tool to help bridge the learning curve. As technologists and analysts, we’re proponents of open source, which enables and encourages...
Blog Post
What to Consider Before Building Your First Campaign Manager 360 Advertiser
While advertiser creation is essentially the first step in getting started with Campaign Manager 360 (CM360), it’s often one of the most important and frequently overlooked. The decisions made here can define the way you or your client’s data is...
Blog Post
2021 - Another Unprecedented Holiday Season
2020 was an unpredictable year and as the 2021 holiday season is quickly approaching, it should come as no surprise that there may be uncertainty surrounding this year’s holiday season as well. We are facing similar challenges like the dynamic changes in consumer behavior and...
Blog Post
A Quick Recap
Aligning business-side KPIs with digital marketing goals and initiatives is imperative for organizations to compete effectively in the market. While this principle is most easily understood from a brand-centric view, it also extends to agencies’ relationships with their brand clients. KPIs siloed between business ops and the paid...
Blog Post
Have you noticed that you’re no longer able to directly access Google Support for chat or email in your Display & Video 360 (DV360) account? If you’ve been impacted by the loss of Google Support within the DV360 platform and are looking for what you can do moving forward, this...
Blog Post
Two questions always come up when speaking with clients about Campaign Manager 360 (CM360) and whether they really need an ad server: do you care about your data, and is making more informed decisions important to your business? This is not meant to be snarky, but rather to understand what...
Blog Post
Search Ads 360’s bid automation is amongst the most sophisticated in the industry. Capable of pulling in user intent and interaction signals, SA360 enables paid search practitioners to bid strategically at scale. Incorporating Google Ads’ Auction Time Bidding (ATB) technology into SA360 further enhances performance outcomes as each keyword that...
