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Media Trends Hotline: Navigating 2024 with Expert Insights
November 16th, 2023, from 3:00-3:45 PM Eastern
Are you curious about 2024 media trends and strategies? Looking for insights into what other successful clients are doing? Join media and search consulting experts - Mary Kotara (Lead Media Consultant), Brittany Medina (Sr. Media Consultant) and...
Blog Post
As technical gurus working behind the scenes with the latest cutting-edge ad tech, we know the importance of understanding the integrations between any two platforms. Campaign Manager 360 (CM360) and its programmatic counterpart, Display & Video 360 (DV360), are a well-known dynamic duo in today’s digital marketing world and their...
Blog Post
Two questions always come up when speaking with clients about Campaign Manager 360 (CM360) and whether they really need an ad server: do you care about your data, and is making more informed decisions important to your business? This is not meant to be snarky but rather to understand what...
Blog Post
An Adswerve collaborative blog from:Mary Kotara and Brittany Medina
With so many media platforms around, how can you choose which is best for you or your clients? Adswerve is here to help. We’ll highlight the main reasons why Google’s Display & Video 360 (DV360) is a robust choice for advertisers, given...
Blog Post
Adswerve's SA360 New Experience Migration Playbook
Introduction
At the beginning of 2022, Google launched the much-anticipated New Search Ads 360. Designed to resemble the Google Ads UI, this new experience brings a familiar look and feel with updated SA360 classics and new features ready to help you face the ever-changing world of...
Blog Post
You've likely heard of secret menus in popular eateries, where a whispered request might earn you a dish that isn’t listed on the regular menu. They're the go-to hacks of the in-the-know crowd. So, what would be the equivalent in the digital marketing realm?
Welcome to the "secret menu" of Campaign...
Blog Post
The modern digital marketing landscape presents various challenges, from navigating privacy regulation and a cookieless future to overcoming concerns about ad fraud and the ability to integrate an ever-expanding mix of technology. Luckily Google's Campaign Manager 360 (CM360) is equipped with numerous evolving and often underutilized features that directly address...
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Unlocking Campaign Manager 360's Secret Menu for Advanced Marketers
August 23rd, 2023, from 1:00-1:45 PM Eastern
It seems like everyone has a “secret menu” recommendation these days. A list of off-menu items destined to become your new favorite (as long as you know about them). So what type of hidden gems are...
Blog Post
Meet Sam. Sam is an Adswerve client who uses CM360, among other platforms.
After finishing her CM360 implementation with our expert onboarding team, Sam is better prepared to take advantage of all that CM360 has to offer, but she still realizes the occasional need for a refresher on certain aspects.
For example,...
Blog Post
In this vlog episode, we explore the latest advancements in digital marketing with special guest Brent Ramos, an expert in search advertising, joining us to discuss the powerful capabilities of Search Ads 360 (SA360). We'll delve into key features such as the efficiency of ad spend, predicted lifetime value, data...
