Press Release Post
VP of Marketing and VP of Sales Join to Support Growth and Demand for Google Marketing Platform Services and Support; Opens New York Office
DENVER--(BUSINESS WIRE)--AdSwerve, a leading Google Marketing Platform Partner, announced that it has expanded its senior leadership team with the appointment of Kristina Yarrington as Vice President of...
Blog Post
Charles Farina, director of growth and development, Rick Reinard, vice president and chief of analytics, and Tamara Asselta, analytics manager for Analytics Pros accepted the Google Platform Case Study Award on November 1st in San Francisco at the Google Partner Summit.
We are delighted to share that Analytics Pros was recognized...
Press Release Post
DENVER--AdSwerve, a leading Google Marketing Platform Partner, announced today it has acquired Seattle-based Analytics Pros, Inc. – a top Google Analytics 360 and Google Cloud partner and reseller. This acquisition, funded by private equity investment firm Abry Partners, creates one of the only companies in the world that provides service across the...
Blog Post
So, you’re a large company that owns multiple domains and wants to report on company-wide performance and understand attribution better? Well, look no further! Luckily, this isn’t the first time we’ve solved for this solution.
In this article, we’ll talk about:
Why cross-domain tracking is important
How to implement cross-domain tracking...
Page
Your Guide to Trafficking in Campaign Manager 360
Before beginning to traffick your Campaign, it is important to understand the Campaign hierarchy to help you traffick efficiently to stay organized and save you time!
Campaign Hierarchy Explained
The Campaign Manager 360 platform consists of a stack of hierarchical levels with the Advertiser sitting...
Page
Getting Started with Campaign Manager (CM)
Campaign Manager (CM) offers an efficient and simple workflow for you to traffick your media plan within minutes! Follow the steps outlined below to get started.
Step 1: Create Advertiser
The first step to getting started with Campaign Manager (CM) is to create an Advertiser. An Advertiser...
Blog Post
DENVER--AdSwerve, a leading Google Marketing Platform Partner, announced today it has acquired Seattle-based Analytics Pros, Inc. – a top Google Analytics 360 and Google Cloud partner and reseller. This acquisition, funded by private equity investment firm Abry Partners, creates one of the only companies in the world that provides service across the...
Blog Post
With the new Zones feature in Google Tag Manager, Google is adding more options to large organizations and, by doing so, has become the primary player in enterprise-level tag management. How, do you ask? Let's find out!
What are Zones?
It's a new feature in GTM!
Google rolled this out at the...
Blog Post
Unify your disparate data warehouses using a global, auto-scaling, serverless infrastructure hosted and maintained by Google Engineers
Building an analytics framework from scratch is difficult without the cloud. With the cloud, though, we're able to build a system tailored to your needs and we do this at fractions of the cost...
Blog Post
Google Analytics and Tableau make for a powerful pair. Exporting your data to BigQuery is an amazing asset as a Google Analytics 360 customer. On its own, BigQuery can create and store powerful datasets. And Tableau is an excellent tool for visualizing those data sets. Combining them is incredibly helpful...
