Ready to dive into Google Analytics 
fundamentals?

Start here.

Want expert advice on leveraging the unique insights of Google Analytics to make smarter business decisions and drive more ROI?
 
Our newly updated Google Analytics 4 (GA4) guide cuts straight to what marketers need to know, covering everything from its event-based model and data processing to essential features and integrations.

What’s inside:
  • The history of Google Analytics
  • The foundational event-based data model and account architecture of Google Analytics 4
  • Measuring what matters
    • Data collection and processing 
    • Key events 
    • Audience segmentation 
    • Channel groupings 
  • Decoding attribution
  • Essential Google Analytics features, including:
    • DebugView
    • Measurement protocol
    • Data import and user provided data collection
    • Server-side tagging
    • Flexible funnel reports
    • Pathing capabilities
    • Google Signals
    • Consent mode and settings
  • Third-party data integrations for advanced applications
  • A sample Google Analytics implementation plan
  • What’s next for Google Analytics

It’s time to stop guessing and start moving fearlessly forward. Get the guide today! 

And remember, no matter where you are on your Google Analytics journey, Adswerve is here to help.