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As a media and analytics consultancy, we work hard to make your Google marketing efforts more successful. As part of these efforts, we’re celebrating the launch of the Google News Initiative’s News Tagging Guide (NTG), a free tool developed by Adswerve in collaboration with Google and Use All Five Design. It’s a comprehensive guide on how publishers and marketers can utilize the power Google Analytics to:
Capture better first-party data
Optimize content performance
Improve user experience
Grow digital advertising revenue
It’s easy to get started The guide has everything you need to get started with step-by-step instructions on how to:
Pinpoint key metrics that you should capture from your readers.
Simplify your technical implementation of Google Analytics with tags that are ready to copy and paste on your website.