MiaProva, an Adswerve product, has expanded its optimization management capabilities with new integrations across Adobe Real-Time CDP, Adobe Customer Journey Analytics (CJA), Google Analytics 4 (GA4), and BigQuery to Adobe Experience Platform (AEP).
The expansion builds on MiaProva's foundation as a platform for managing Adobe Target programs and extends it into the customer data and audience management layer, helping organizations who are investing heavily in this area simplify their operations and optimize their ROI.
MiaProva helps Adswerve clients get:
New capabilities include an Adobe Experience Platform environment dashboard that surfaces platform health and activity, audience size alerting for Real-Time CDP that notifies teams when audience counts shift beyond a defined threshold, and time-to-live functionality that helps organizations manage audience lifecycle and reduce the clutter that accumulates in mature environments.
"We built the alerting capability because our clients kept finding audience problems through a downstream drop in campaign performance, after it was already too late," said Brian Hawkins, Head of Optimization Technology at Adswerve. "Now MiaProva is checking every eight hours against a 14-day baseline. When something shifts, the right people are notified to act immediately to correct performance"
Adswerve’s MiaProva will be showcasing these capabilities at Adobe Summit, April 20–22 in Las Vegas at booth 2653. For more information on the expanded capabilities, visit MiaProva's blog.