DENVER — (January 25, 2023) — Adswerve, a digital media and data consultancy, today announced the appointment of Board Member and Advisor Roger Berdusco as Chief Executive Officer, effective immediately. He succeeds Clint Tasset, founder of Adswerve and the company’s CEO since 2009. Tasset will continue to serve as a member of Adswerve’s board.
Berdusco’s background includes senior marketing leadership roles for major brands like PepsiCo, Inc. and Conagra Brands in new product development and innovation and for agencies, most recently as CEO at Triad Retail Media. His successful career helped him develop a deep understanding of both brands and agencies, making him the strongest candidate for the role.
“As a board member, Roger has not only been a key advisor and mentor to me but has played a crucial role in the company by leading key strategic projects,” says Tasset. “The board and I appointed and approved Roger as CEO. His customer-centric approach to the business makes him the perfect organic fit. I'm very excited about this major opportunity and the positive impacts Roger’s leadership will make on our team and industry.”
During his four years as a board member and advisor for Adswerve, Berdusco partnered with employees to increase the voice of the customer, form cross-functional teams and played an active role in strategic planning. As a result of his experience, creativity, eye for expansion and customer knowledge, Adswerve is well-positioned for a strong year ahead.
“Clint has created an unbelievable foundation with a highly engaged and supportive board, close partnerships and an incredibly talented team,” says Berdusco. “I’m excited to get started and continue to grow this amazing company.”
Adswerve is poised to take advantage of significant market opportunities and, with the help of Berdusco, will deepen its capabilities, expand and develop the team and take the business to the next phase of maturity. As CEO, he plans to lead a culture of innovation while keeping Adswerve’s core pillars in mind: groundbreaking, gritty, guides, giving and genuine.
“Clint created a company filled with talented individuals who have become partners for over 900 brands, agencies and publishers and, as a result, we built deep client relationships with advanced solutions,” says Anders Bjork, Adswerve Board Member. “We are excited to see Roger step in as CEO and continue to foster major opportunities in 2023.”
For more information about Adswerve, visit www.adswerve.com.