New Search
If you are not happy with the results below please do another search
Blog Post
In March 2022, Google announced that July 1, 2023, is the date standard Universal Analytics (UA) properties will stop processing new hits. Enterprise properties (360) have an extension to July 1, 2024. After those respective dates, you’ll be able to access your previously processed data for at least six...
Blog Post
Now that many of you’ve had a chance to digest Google’s recent Optimize sunset announcement, we are still hearing some concerns about how you can continue testing and what choices are available. Let’s take some time and look at arguably the hardest part of testing every company will face: long-term...
Blog Post
On January 20, 2023, Google confirmed that their website A/B testing product, Optimize (360), is being sunset. Marketers have until September 30, 2023, to run tests and use various Optimize features/integrations. (Note that Firebase A/B testing capabilities for mobile apps will not be affected by this change).
This may have come...
Blog Post
The Eventual Third-Party Cookie Deprecation
Publishers, exchanges and advertisers are preparing for third-party cookie depreciation in several different ways. There’s still no one answer to solve all the problems that ad tech is facing, particularly for targeting and measurement, but the pressure is on, and many are implementing solutions to...
Blog Post
An Adswerve collaborative blog from:Mary Kotara and Freddi Slough
"The digital media industry is ever-changing."
This thought kicked off our recent holiday media planning blog and it’s also reflective of 2022 trends as a whole. When we think back about the year, there’s plenty of excitement in comparing where we were...
Blog Post
An Intro to ML Process Design: Framing the Problem to Solve
Machine learning (ML) practitioners used to come with a Ph.D. Thanks to technologies like BigQuery ML (BQML), your developers and business analysts can quickly train and deploy ML models. However, the vast majority of the models will never make it...
Blog Post
As the leading Google Marketing, Analytics and Cloud partner, we love Google events and last week’s Google Marketing Live was no exception! It’s typically a time for marketers to learn more about what Google has planned for its platforms and tools. This year, we heard several updates, but here are...
Blog Post
Ready to dig into all the latest Google Analytics 4 (GA4) news? Check out our recent webinar, Google Analytics 4 - What’s New in 2022, now available on-demand. Adswerve Head of Innovation (and resident Google Analytics 4 expert) Charles Farina covers all the latest GA4 updates and previews including:
The new...
Blog Post
One of the biggest benefits of being a Google Analytics 360 customer (specifically Universal Analytics) is the ability to leverage hit-level data in BigQuery. However, the data that is made available within BigQuery is not a one-to-one match to the data that is presented in the Google Analytics reporting interface.
For...
Blog Post
An Adswerve collaborative blog from:Mary Kotara & Brittany Medina
The phrase “Connected TV” and abbreviation “OTT” draws different emotions from media buyers. Some are nervous, frustrated and confused while others are excited, confident and understanding. If you are in that first group or are just continually interested in the state of...
« Previous Page — Next Page »
