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Blog Post
An Adswerve collaborative blog from:Mary Kotara and Freddi Slough
"The digital media industry is ever-changing."
This thought kicked off our recent holiday media planning blog and it’s also reflective of 2022 trends as a whole. When we think back about the year, there’s plenty of excitement in comparing where we were...
Blog Post
An Intro to ML Process Design: Framing the Problem to Solve
Machine learning (ML) practitioners used to come with a Ph.D. Thanks to technologies like BigQuery ML (BQML), your developers and business analysts can quickly train and deploy ML models. However, the vast majority of the models will never make it...
Blog Post
As the leading Google Marketing, Analytics and Cloud partner, we love Google events and last week’s Google Marketing Live was no exception! It’s typically a time for marketers to learn more about what Google has planned for its platforms and tools. This year, we heard several updates, but here are...
Blog Post
Ready to dig into all the latest Google Analytics 4 (GA4) news? Check out our recent webinar, Google Analytics 4 - What’s New in 2022, now available on-demand. Adswerve Head of Innovation (and resident Google Analytics 4 expert) Charles Farina covers all the latest GA4 updates and previews including:
The new...
Blog Post
One of the biggest benefits of being a Google Analytics 360 customer (specifically Universal Analytics) is the ability to leverage hit-level data in BigQuery. However, the data that is made available within BigQuery is not a one-to-one match to the data that is presented in the Google Analytics reporting interface.
For...
Blog Post
An Adswerve collaborative blog from:Mary Kotara & Brittany Medina
The phrase “Connected TV” and abbreviation “OTT” draws different emotions from media buyers. Some are nervous, frustrated and confused while others are excited, confident and understanding. If you are in that first group or are just continually interested in the state of...
Blog Post
The one constant in our industry is change. Today, that change is focused on increased user privacy, which is taking shape in the form of platform updates as well as governmental regulation. Browsers are phasing out third-party cookies and mobile operating systems are changing the use of device identifiers. In...
Blog Post
Last week, Google announced that Google Analytics 4 properties are the future of Google Analytics. In this post, we will showcase the new updates, review previous announcements and provide recommendations for how and when to get started.
Introducing Google Analytics 4 Properties
The biggest announcement is the new name for App +...
Blog Post
With COVID-19 slashing digital travel sales in half, many travel and tourism companies are struggling to attract customers. However, there are audiences who are willing to venture out and about during the crisis who we refer to as gutsy travelers. This group can be difficult to target, but we’ve broken...
Blog Post
This Q4 is expected to be unlike any other. Consumer behavior will likely maintain the same offline-to-online shifts that have been in play since March. However, family events, shopping, and travel plans look different than years past. Here are seven trends for navigating Q4 and the upcoming holiday season, keeping...
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