Blog Post
Loved brands rule all. Recognition, loyalty, awareness, response to promotions and media spend are all affected by the power of brand. Not to mention backend items like attracting talent, dictating what you can set your product pricing at in the first place, influencing your EBITDA margins or selling into your...
Blog Post
Incrementality. Mediaspeak to qualify media spend against revenue uplift. The method is generally measured with users from an exposed vs. non-exposed group, or, control vs. retargeted, to prove the case of a clear winner that directly influences revenue. It’s an ideal stake in the ground for any marketer to get...
Blog Post
With US retail spending predicted to surpass $1 trillion for the first time this holiday season, it’s imperative that marketers strategically prepare for how to reach and connect with customers during this critical time. Here are six tips to help you plan your campaigns in Google Display & Video 360:
Bid...
Blog Post
So, you’re a large company that owns multiple domains and wants to report on company-wide performance and understand attribution better? Well, look no further! Luckily, this isn’t the first time we’ve solved for this solution.
In this article, we’ll talk about:
Why cross-domain tracking is important
How to implement cross-domain tracking...
Blog Post
Last week a number of us attended Google Marketing Live (GML), the annual Google event with around 5,000 industry players in San Francisco. GML is an action packed 3-days, and there is always much anticipation of the “oohs and ahhs” of the latest in technical product releases. This year, these...
Blog Post
So, you’re a large company that owns multiple domains and wants to report on company-wide performance and understand attribution better? Well, look no further! Luckily, this isn’t the first time we’ve solved for this solution.
In this article, we’ll talk about:
Why cross-domain tracking is important
How to implement cross-domain tracking...
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Your Guide to Trafficking in Campaign Manager 360
Before beginning to traffick your Campaign, it is important to understand the Campaign hierarchy to help you traffick efficiently to stay organized and save you time!
Campaign Hierarchy Explained
The Campaign Manager 360 platform consists of a stack of hierarchical levels with the Advertiser sitting...
Blog Post
Google Analytics is a tool with many features. It can be easy to miss a few that can have an effect on your reporting. Before you go running to your dev team, many of them don't require a developer to take advantage of. Here, we'll show 10 features you can enable to...
Blog Post
Last quarter at Dreamforce it was announced that Google and Salesforce have entered into a global partnership and are releasing an integration which will make Salesforce lead data available in the Google Analytics 360 UI. This is an enormous advancement that makes key pieces of the Google stack, be it...
Blog Post
Introduction
When it comes to SEM strategy, people in the industry love to say, “target your right audience at the right time.” It sounds easy, right? However, the reality is that this is often much easier said than done. Marketing teams spend countless hours—and dollars—having developers build new landing pages with...
