New Search
If you are not happy with the results below please do another search
Blog Post
"Introducing Google Analytics 360!"
Today, Google Analytics announced its new suite of services: Google Analytics 360. The suite of tools will allow users to see the complete customer journey, create useful insights, enable better sharing within an organization, and deliver engaging experiences to the right people. The suite includes Google Audience...
Blog Post
First, let me say that the eMetrics and GAUGE conferences in San Francisco were incredible. There were great keynotes, informative sessions, actionable round-table discussions and intriguing conversations with peers in the industry. I would highly recommend anyone who analyzes data to attend eMetrics. And if your job allows you to...
Blog Post
Are you using the full capabilities of Google Analytics 360 to inform your media campaigns? Our Head of Innovation, Charles Farina, recently recorded a webinar, GA 360: Leveraging Google Analytics to Improve Your Media Buy, with Google’s Allison Sullivan. In case you missed the webinar and don’t have time to...
Blog Post
As mentioned in our previous post, “Google Analytics BigQuery Export Part One: Why Export Google Analytics Data?" Google Analytics BigQuery Export Part One: Why Export Google Analytics Data?”, beginning to work on GA data can be difficult as there are nuances to the way it’s stored. We’ve put together a...
Blog Post
Google Analytics 360 (GA 360) lets you track the performance of websites and applications, and measure advertising ROI. It comes with several stock reports sufficient to measure most basic marketing initiatives. It’s part of the Google Marketing Platform, which also includes a tag manager, an analytics dashboard and a tool...
Blog Post
What is a Rollup Property in Google Analytics?
A rollup property is a GA 360 only feature and unique in that it allows you to aggregate multiple source properties into a single property and allows you to see that data together in the same reports. Rollup properties allow you to...
Blog Post
What is DoubleClick for Publishers (DFP)?
DFP is a way for publishers to manage their ads across multiple sources and channels, in short, an Ad server. DFP is similar to AdSense, which only serves Google’s Ad Exchange (Adx) bought ads, but with different rules, terms of service and flexibility to serve...
Blog Post
What is cardinality?
Cardinality is the number of elements in a set or other grouping, as a property of that grouping. For example, the set A = {2, 4, 6} contains 3 elements, and, therefore, A has a cardinality of 3. High cardinality means there are a lot of unique values...
Blog Post
Copying a few dozen Custom Dimensions over to a new Google Analytics Property got you down? I know the feeling. If one of my clients acquires a company or buys a new site that needs its own GA property, the GA configuration and setup can be intense. I wish there...
Blog Post
This post details a solution to getting Prebid.js data in a Real Time dashboard, so that publishers can make quick, solid decisions on the advertisers bidding for their ad spots. The metrics acquired will allow you to understand the following metrics:
avg. cpm per bidder
avg. cpm per ad slot
avg. cpm per page/hostname
...
« Previous Page — Next Page »
