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Blog Post
This post details a solution to getting Prebid.js data in a Real Time dashboard, so that publishers can make quick, solid decisions on the advertisers bidding for their ad spots. The metrics acquired will allow you to understand the following metrics:
avg. cpm per bidder
avg. cpm per ad slot
avg. cpm per page/hostname
...
Blog Post
Privacy laws will continue to shape the programmatic landscape into a cookieless environment that will require contemporary ways for advertisers to think about their programmatic media buying. Adswerve is here to provide Display & Video 360 (DV360) expertise to help brands and marketers engineer a value-exchange buyer blueprint necessary in...
Blog Post
Now that Google has launched the new Performance Max (PMax) campaign type, the search community is attempting to learn how it fits into their ongoing search strategy. Once you get past all of the basic questions, start feeling comfortable and prepare to launch, there is one final important question: How...
Blog Post
A Trainer's Perspective
At Adswerve, we offer dozens of training courses covering topics across the Google Marketing Platform. Trainings are very interactive and available in a variety of formats (including Virtual, Remote, On-Site, Online Live, and E-Learning) where we always welcome questions. Sometimes we see a lot of the same type...
Blog Post
To stay compliant with privacy regulations and standards, many marketers turn to consent management platforms (CMPs). If you're not familiar with CMPs or Google’s Consent Mode, or simply want to learn more about how they can help you adhere to today’s (and tomorrow's) privacy restraints, read on.
The Benefits of a...
Blog Post
As the leading Google Marketing, Analytics and Cloud partner, we love Google events and last week’s Google Marketing Live was no exception! It’s typically a time for marketers to learn more about what Google has planned for its platforms and tools. This year, we heard several updates, but here are...
Blog Post
Ready to hear all about the latest trends and insights from Google? The 2022 Google Marketing Live virtual event is kicking off on May 24th at 11:00 am EDT. Watch to learn more about the upcoming Google products and planned updates.
We expect the company will share more updates about its...
Blog Post
If you missed our “What’s New in Search” webinar in February then you also missed some pretty helpful Q+A. Luckily, the recording -- along with all those great answers to your top search questions -- is now available to watch on-demand.
Adswerve Director of Product Search Brent Ramos and Product...
Blog Post
Ready to dig into all the latest Google Analytics 4 (GA4) news? Check out our recent webinar, Google Analytics 4 - What’s New in 2022, now available on-demand. Adswerve Head of Innovation (and resident Google Analytics 4 expert) Charles Farina covers all the latest GA4 updates and previews including:
The new...
Blog Post
Have you heard about Google's latest announcement of the new Search Ads 360 (SA360)? There's a lot to be excited about, especially for those already familiar with Google Ads. Check out our recent webinar as we discuss our favorite new features, along with some proven Adswerve tips and tools destined...
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