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Blog Post
Last quarter at Dreamforce it was announced that Google and Salesforce have entered into a global partnership and are releasing an integration which will make Salesforce lead data available in the Google Analytics 360 UI. This is an enormous advancement that makes key pieces of the Google stack, be it...
Blog Post
Introduction
When it comes to SEM strategy, people in the industry love to say, “target your right audience at the right time.” It sounds easy, right? However, the reality is that this is often much easier said than done. Marketing teams spend countless hours—and dollars—having developers build new landing pages with...
Blog Post
What is cardinality?
Cardinality is the number of elements in a set or other grouping, as a property of that grouping. For example, the set A = {2, 4, 6} contains 3 elements, and, therefore, A has a cardinality of 3. High cardinality means there are a lot of unique values...
Blog Post
Google Analytics has a lot of data—no surprises here! And although the standard reports cover a lot of ground in understanding how users interact with your site, sometimes there are specific things you want to know. And of course, our favorite analytics tool has the ability to customize reports in...
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