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Blog Post
One of the biggest benefits of being a Google Analytics 360 customer (specifically Universal Analytics) is the ability to leverage hit-level data in BigQuery. However, the data that is made available within BigQuery is not a one-to-one match to the data that is presented in the Google Analytics reporting interface.
For...
Blog Post
An Adswerve collaborative blog from:Mary Kotara & Brittany Medina
The phrase “Connected TV” and abbreviation “OTT” draws different emotions from media buyers. Some are nervous, frustrated and confused while others are excited, confident and understanding. If you are in that first group or are just continually interested in the state of...
Blog Post
The one constant in our industry is change. Today, that change is focused on increased user privacy, which is taking shape in the form of platform updates as well as governmental regulation. Browsers are phasing out third-party cookies and mobile operating systems are changing the use of device identifiers. In...
Blog Post
Last week, Google announced that Google Analytics 4 properties are the future of Google Analytics. In this post, we will showcase the new updates, review previous announcements and provide recommendations for how and when to get started.
Introducing Google Analytics 4 Properties
The biggest announcement is the new name for App +...
Blog Post
With COVID-19 slashing digital travel sales in half, many travel and tourism companies are struggling to attract customers. However, there are audiences who are willing to venture out and about during the crisis who we refer to as gutsy travelers. This group can be difficult to target, but we’ve broken...
Blog Post
This Q4 is expected to be unlike any other. Consumer behavior will likely maintain the same offline-to-online shifts that have been in play since March. However, family events, shopping, and travel plans look different than years past. Here are seven trends for navigating Q4 and the upcoming holiday season, keeping...
Blog Post
Throughout the modern era of advertising, policies and guidelines have been put in place to shield audiences. Restrictions include, but are not limited to, targeting protected audiences, making misleading or false claims and capturing data without consent. For instance, the Health Insurance Portability and Accountability Act (HIPAA) and the Children's...
Blog Post
Sometimes stepping back means moving forward — and in the age of privacy, the legacy media-buying processes of years past are becoming new, once again.
The Age of Data Gathering & Lever Pulling
With the advent of programmatic buying, we entered an unprecedented age of data gathering and lever pulling — far...
Blog Post
In this first post of our two-part series, we’ll share how to evaluate your current digital strategy with an annual analytics tagging and data audit.
Using data to make informed decisions about your products, marketing, website and apps is a vital part of your analytics and company strategy, especially in 2020....
Blog Post
Give me the content that I want, entertain me, but make it useful and actionable, while informing me. Whenever and wherever I want it - but also try to anticipate whatever it is I may want next. Sounds demanding, right? Consumers, as we all are, know that this is indeed...
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