Blog Post
Google Analytics 360 (GA360) is an essential tool for marketers and agencies to understand and activate their digital marketing. Finding the right resources and features for GA360 that provide the most value can be challenging. Our Head of Innovation Charles Farina joins Google experts for a free webinar to share...
Press Release Post
Leading Google Marketing, Analytics and Cloud Platform Services Partner Receives Multiple Awards and is Named one of the Highest Scoring Workplaces
DENVER--(BUSINESS WIRE)--Leading Google Marketing Platform (GMP) Partner and Provider Adswerve has been named one of Inc. magazine's Best Workplaces for 2019, the publication's annual ranking in the fast-growing private company...
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Getting Started with SEARCH ADS 360
The process for launching your paid search campaign in Search Ads 360 (SA360) is easy, quick and requires no trafficking. See the following steps on how to get started.
Step 1: Create Advertiser in Campaign Manager 360 (CM360)
To begin, decide which CM360 Advertiser you would like...
Blog Post
Google Analytics is a tool with many features. It can be easy to miss a few that can have an effect on your reporting. Before you go running to your dev team, many of them don't require a developer to take advantage of. Here, we'll show 10 features you can enable to...
Blog Post
Google Analytics has a lot of data—no surprises here! And although the standard reports cover a lot of ground in understanding how users interact with your site, sometimes there are specific things you want to know. And of course, our favorite analytics tool has the ability to customize reports in...
Blog Post
Google Analytics launched the Cohort Analysis reports in early 2015. This was an important addition, for the first time we had an easy way to visualize the retention rates for new users. The major limitation of this feature is that the only cohorts you can build are based on acquisition...
Blog Post
Now that you have access to Data Studio (Thanks, Google!), and you’ve connected your first Data Source, what’s next? Before diving in and randomly adding charts—which is tempting because it’s incredibly quick and easy!—you want to lay a strong foundation and set yourself up for success.
Step 1: Create Consistency
First, visit...
Blog Post
The Google Performance Summit marks an exciting moment for search, ads, and analytics. The evolution of Google's products are making it easier than ever to reach the right audience, in the right place, at the right moment.
With the release of Google’s new Data Studio 360, we now have a tool for data...
Blog Post
Nearly 11 years ago (March 29, 2005) news dropped that Google had acquired web analytics software company Urchin. Since then we’ve seen the launch of Google Analytics as a free tool, its innovation to include an enterprise premium offering, the evolution of the digital analytics and technology landscape with Tag...
Blog Post
Historically, reporting in Google Analytics has been limited to either the native reports, custom reports in the user interface, or extracting the data and using an external tool. While we've all become accustom to these options, none of them were particularly ideal.
Data Studio 360 is the reporting tool from Google we've...
