Blog Post
A Trainer's Perspective
At Adswerve, we offer dozens of training courses covering topics across the Google Marketing Platform. Trainings are very interactive and available in a variety of formats (including Virtual, Remote, On-Site, Online Live, and E-Learning) where we always welcome questions. Sometimes we see a lot of the same type...
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As the leading Google Marketing, Analytics and Cloud partner, we love Google events and last week’s Google Marketing Live was no exception! It’s typically a time for marketers to learn more about what Google has planned for its platforms and tools. This year, we heard several updates, but here are...
Blog Post
Did you see that Performance Max (PMax) campaigns are now available in Search Ads 360 (SA360)? Or maybe you’ve seen the name in Google Ads and are wondering what all the buzz is about. Either way, we know that leveraging new features can be a critical step for any Search...
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It is more important than ever for agencies and direct marketers to leverage tools that enable efficient campaign management and optimization. Today’s search marketers often ask themselves, “Am I getting the most out of my current tech stack?” If your teams are solely leveraging the free version of Google Ads...
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Recently, Google announced the Topics API as a replacement for FLoC (Federated Learning of Cohorts), which was one of their first proposals to help marketers contend with the loss of third-party cookies. With Topics, Google is now looking to build on its learnings from FLOC, widen community participation and roll...
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Your Search, Powered by Adswerve
Ready to see what the new era of search is all about? Join the ranks of Adswerve clients, like Alaska Airlines, that use first-party data to drive more value than ever before. You’ll get expert guidance, revolutionary search apps and proprietary tools that seamlessly integrate with...
Blog Post
Google recently announced a slew of new features and updates to Search Ads 360 (SA360) that we’re, quite frankly, ecstatic about! Our Chief of Media Solutions Matt Fiskness said of the changes:
"In my 14 years of partnering and working with Google, I've never seen such an impactful update to...
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An Adswerve collaborative blog:by Jeff Stuart | contributions from: Pat Grady & Mary Kotara
In my recent blog series, we took a deep dive into the secret sauce of Search. We ventured from the basics of offline data ingestion to a fictional activation user story. We even teased out five different...
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What to Consider Before Building Your First Campaign Manager 360 Advertiser
While advertiser creation is essentially the first step in getting started with Campaign Manager 360 (CM360), it’s often one of the most important and frequently overlooked. The decisions made here can define the way you or your client’s data is...
Blog Post
2021 - Another Unprecedented Holiday Season
2020 was an unpredictable year and as the 2021 holiday season is quickly approaching, it should come as no surprise that there may be uncertainty surrounding this year’s holiday season as well. We are facing similar challenges like the dynamic changes in consumer behavior and...
