Blog Post
On May 10th Google announced new features that make working with BigQuery even more efficient. This article will look into utilizing PIVOT and QUALIFY with the Google Analytics 4 export data in BigQuery. With Google Analytics 4, the raw level export is now available to free and enterprise users; learn...
Blog Post
We admit it. We love Google. And we have a long history of being a Google partner so our teams know all the ins and outs of Google’s products. We share that knowledge with our clients through training sessions, webinars, online resources and more. And now, we’re happy to announce...
Blog Post
You may have noticed that Apple recently released iOS 14.5. It’s the first iOS version that will enforce Apple’s App Tracking Transparency (ATT) policies, which will impact how marketers measure mobile ad performance moving forward.
For Apple users, the update means they’ll have more control over which apps are tracking their...
Blog Post
If you’re reading this, you’ve probably heard all the recent buzz around Google Analytics 4 (GA4). With all the new feature rollouts, it will be a completely different analytics reporting platform compared to the previous version, Universal Analytics (GA3).
While some aspects of GA4 are ready to be utilized now, it...
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Services Overview
Adswerve offers a wide variety of in-person and online training opportunities for digital marketers who want to level up their Google Marketing Platform (GMP) skills.
Our Approach
Our expert trainers will extend your team’s knowledge with real-life implementation examples and hands-on expertise learned from serving hundreds of clients as a certified...
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GA4 offers marketers the flexibility and agility to gain more insights, better activate their data and make an even greater impact on their organizations' business goals—all in a way that protects user privacy.
We’ve created some helpful resources to help you learn more about what’s possible with GA4, how and when...
Blog Post
You have probably already heard of Google Analytics 4 (GA4) and how it is a completely different analytics tool with an increased feature set that promises to bring mobile app and web data together in a simpler and more powerful way than Universal Analytics (GA3). One common question about GA4...
Blog Post
If you’re like most marketers, you’re paying close attention to the current industry conversation around web user privacy. And you know that when a browser like Google Chrome that has more than half of the global desktop internet browser market share plans to eliminate third-party cookies, it’s time to begin...
Blog Post
If you follow our blog closely, you’ll know that we’re all about the new Google Analytics 4 (GA4). We can’t help it—it’s exciting! This week our head of innovation, Charles Farina, hosted a GA4 webinar covering new features and updates we think you’ll love.
If you missed it, you’re in luck;...
Blog Post
Google Analytics recently released Measurement Protocol as an open alpha for their new Google Analytics (GA4) properties. Measurement Protocol allows you to send data to GA4 from anywhere that has a connection to the internet. We are excited to share our new libraries for Python and TypeScript/JavaScript!
With measurement protocol, you...
