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Blog Post
US retail eCommerce sales are expected to jump 35.8% to $190.47 billion, which is about 18% of all retail sales. We’re here to help you with actionable targeting ideas to put you right in the action while audiences are spending that money online. Check out the 5 holiday buying ideas...
Blog Post
2020 has been an unpredictable year so it should come as no surprise that there may be uncertainty surrounding this year's holiday season as well. To stay ahead of the game, businesses are rethinking business models and adapting to current trends. Being dynamic and adaptable during this seasonal period is...
Blog Post
Are you taking advantage of all the latest Google Search Ads 360 (SA360) features? With so many ways to efficiently streamline your workflows, automate bidding strategies and manage your digital campaigns, there’s a lot to dive into. We can help you find and use the right features and tools for...
Blog Post
Video content is a huge component of the digital user experience and marketers who leverage it correctly are able to efficiently reach their audiences for maximum impact. In a recent survey, 92% of marketers who use video said that it's an important part of their marketing strategy, with 88% reporting...
Blog Post
While Q1 2020 was not what we expected, Q2 brought exciting new opportunities to be better prepared for whatever the future holds.
Google released new algorithms and inventory opportunities, planning resources and insights into the media you run in Display & Video 360. Check out the below to catch up!
NEW OPPORTUNITIES
#1 ...
Blog Post
We’re Google Display & Video 360 (DV360) aficionados and love to share easy tips that help our clients and the media community get more traction from their DV360 instances. Our programmatic media consultant, Mary Kotara, recently recorded six new videos — each under five minutes — to walk you through...
Blog Post
While some brands and companies may be slowing down their media, others might find themselves busier than ever. And with companies changing their organizational landscapes, media experts are finding themselves suddenly wearing many hats and managing several campaigns on different platforms. Luckily, Display & Video 360 (DV360) has various bulk...
Blog Post
We’ve spent countless hours analyzing Google Analytics 360 (GA360) data in BigQuery (BQ) for our clients. As technologists and analysts, we’re proponents of open source — which enables and encourages collaboration and development of software — and we want to pass along our learnings to help you solve your own...
Blog Post
We’re working hard to bring you resources that can help you efficiently adjust your strategies during the COVID-19 crisis. Our programmatic media consultant, Mary Kotara, recently recorded a video tutorial that dives into five strategies for maximizing your Display & Video 360 (DV360) campaigns given today’s media landscape.
Watch the video...
Blog Post
Due to COVID-19, companies are adjusting to having reduced workforces and less marketing budgets than normal. Utilizing a tool like Search Ads 360 (SA360) can help marketers not only spend less time on projects due to automation but also increase efficiency and revenue. Here are four SA360 features to use...
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