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Blog Post
Display & Video 360 (DV360) has a new audience and performance feature, Optimized Targeting, that’s receiving quite a bit of attention and, with it, questions we can assist with. But before diving into what it is and how to integrate it into your campaigns, let’s revisit Google’s look-a-like functionalities over...
Blog Post
As the fifth-largest airline in the United States, serving more than 120 domestic destinations, and the leading carrier of nonstop flights to and from the west coast, Alaska Airlines collects many first-party data points across different repositories. The company turned to us when it needed to bring it all together...
Blog Post
It’s awards season, and we’re honored that nominations keep rolling in! In addition to being nominated for an AdExchanger Award for our GA4 Data Layer Tool and a WorkLife Award for Best Hybrid Work Environment, we’re a Digiday Awards' Best Search Campaign finalist for our work with Alaska Airlines!
The campaign...
Blog Post
The global events we’ve experienced in the last few years have driven more online-augmented purchase experiences, culminating in a highly competitive and crowded digital marketplace. That said, your brand can still stand out (and stay on budget), something I've pondered more recently in my MarTech Series guest article on Modeled...
Blog Post
Google recently announced that the Universal Analytics 360 (UA360) sunset date is moving from October 1, 2023, to July 1, 2024. The extension will only apply to Universal Analytics 360 properties as they have the most complex path to migrate to GA4. The Universal Analytics sunset date for all standard...
Blog Post
When you compare Google Analytics 4 (GA4) reporting navigation to Universal Analytics (UA), you’ll notice a significant difference. The report menu and the look and feel of reports have been updated to work with the new event data model GA4 uses to collect data from your website or mobile app....
Blog Post
As you adopt Google Analytics 4 (GA4), you may have questions about how to use its features, views and new capabilities. In this post, we're addressing a new Google Analytics 4 360 (GA4 360) feature you should familiarize yourself with: GA4 Roll-Up Properties. Roll-Up Properties aggregate data from multiple GA4...
Blog Post
Privacy laws will continue to shape the programmatic landscape into a cookieless environment that will require contemporary ways for advertisers to think about their programmatic media buying. Adswerve is here to provide Display & Video 360 (DV360) expertise to help brands and marketers engineer a value-exchange buyer blueprint necessary in...
Blog Post
At Adswerve, our experts offer flexible training experiences tailored to our clients’ digital marketing needs. Whether we’re educating a room full of hundreds of data analysts at an enterprise brand or a small group of media planners at a local ad agency, we make sure our training sessions are relevant...
Blog Post
Now that Google has launched the new Performance Max (PMax) campaign type, the search community is attempting to learn how it fits into their ongoing search strategy. Once you get past all of the basic questions, start feeling comfortable and prepare to launch, there is one final important question: How...
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