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Blog Post
Led by our Head of Innovation, Charles Farina, Adswerve’s Analytics Bootcamp Part 3 focuses on Data Studio. Learn Data Studio with hands-on interaction building custom reports and dashboards that can connect and combine data from any source including Facebook, Google Analytics, or any Data Warehouse. The session includes an optional...
Blog Post
Led by our Head of Innovation, Charles Farina, Adswerve’s Analytics Bootcamp is a series of hands-on, 2-hour interactive sessions where you’ll learn how to leverage many of Google’s free analytics tools and ask questions along the way. Intended to level-up your marketing analytics capabilities quickly, the series will cover how...
Blog Post
+In part two of the Google Analytics + Bigquery Tips series, we covered nesting in the Google Analytics (GA) BigQuery (BQ) export. Up now: Calculating page-specific metrics.
Page reports are some of the more popular within Google Analytics. Providing metrics such as pageviews, unique pageviews, average time on page, entrances, exits,...
Training Post
Have you ever wanted to learn Google Tag Manager? Come join our interactive 2-hour training session, which will provide real hands-on experience. Hosted by Adswerve's Head of Innovation and Analytics expert, Charles Farina
During this session attendees will:
Create and implement Google Tag Manager on a real website
Create and publish real tags...
Blog Post
COVID-19 is impacting digital marketing campaigns, leading digital marketers to quickly shift strategies. These adjustments don’t stop at the campaign level; they extend to analytics as well. We’ve compiled some quick tips to help you determine your next steps. It’s as simple as listening, tracking and measuring.
LISTEN to customers’ needs.
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Blog Post
As we all adjust to the current pandemic-inspired 100% Work From Home Life, and potential peaks in our daily workloads, any efficiencies saved can be one less thing to worry about in an otherwise volatile time. We hope that sharing these common, but very effective, free media tools can help...
Blog Post
BigQuery MachineLearning (BQML) can train and serve ML models using only SQL to power marketing automation and help deliver personalized experiences.
Overview
In the “Use BQML to Activate Audiences on Google Marketing Platform (GMP)” article series, we’ll use unsupervised machine learning methods to build clusters of users grouped by their similarities to...
Blog Post
BigQuery Machine Learning (BQML) can train and serve ML models using SQL to power marketing automation and help deliver personalized experiences.
Article Series Overview
In the "Use BQML to Activate Audiences on Google Marketing Platform (GMP)" article series, we'll use unsupervised machine learning methods to build clusters of users grouped by their...
Blog Post
In part one of the Google Analytics + BigQuery Tips series, we covered users and sessions. Up now: Nesting in the Google Analytics (GA) BigQuery export.
One of BigQuery’s key differentiators is its nested data. Instead of a relational table architecture, often BigQuery tables are denormalized and multiple entity types end...
Case Study Post
Read the full World Surf League Case Study here and learn how they combined Google Analytics 360 with the power of BigQuery to improve their digital marketing strategy and ad spend efficiency.
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