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Blog Post
You have probably already heard of Google Analytics 4 (GA4) and how it is a completely different analytics tool with an increased feature set that promises to bring mobile app and web data together in a simpler and more powerful way than Universal Analytics (GA3). One common question about GA4...
Blog Post
If you’re like most marketers, you’re paying close attention to the current industry conversation around web user privacy. And you know that when a browser like Google Chrome that has more than half of the global desktop internet browser market share plans to eliminate third-party cookies, it’s time to begin...
Blog Post
If you follow our blog closely, you’ll know that we’re all about the new Google Analytics 4 (GA4). We can’t help it—it’s exciting! This week our head of innovation, Charles Farina, hosted a GA4 webinar covering new features and updates we think you’ll love.
If you missed it, you’re in luck;...
Blog Post
Google Analytics recently released Measurement Protocol as an open alpha for their new Google Analytics (GA4) properties. Measurement Protocol allows you to send data to GA4 from anywhere that has a connection to the internet. We are excited to share our new libraries for Python and TypeScript/JavaScript!
With measurement protocol, you...
Blog Post
Adswerve recently co-hosted a webinar with our partners at Looker to demonstrate how Google Cloud's cloud-native enterprise business intelligence platform can help you amplify your marketing analytics. View the webinar on-demand here and read on for a quick overview.
What Is Looker?
Looker is the platform for data experiences. That means it...
Blog Post
Google’s new Meeting The Data Challenge Solutions Guide is a resource built around how the Google Marketing Platform and Google Cloud can help you gain predictive insights into driving better bottom-line results. The guide is filled with best practices and customer success stories, including two innovative case studies led by...
Blog Post
Our on-demand webinar provides an overview of Adswerve's contributions to the Google News Initiative, Data Tools for New Organizations and News Tagging Guide. Google and our expert team walk you through a demo of free resources and tools to help you better understand and predict your customers’ behavior, and identify...
Blog Post
Are you taking advantage of all the latest Google Search Ads 360 (SA360) features? With so many ways to efficiently streamline your workflows, automate bidding strategies and manage your digital campaigns, there’s a lot to dive into. We can help you find and use the right features and tools for...
Blog Post
So your Google Analytics export to BigQuery is delayed...
Blog Post
As browsers crack down on cookies, first-party data is becoming more important than ever. Learn all about how to incorporate first-party data into the foundation of your digital marketing strategy in our new guide, “An Adswerve Overview: Take Your First-Party Data Further with Google Cloud for Marketing.” We cover:
Three...
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