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Blog Post
At Adswerve, we work with sophisticated enterprise clients who typically know their way around web analytics. However, when it comes to adding analytics to their apps, many clients often feel a bit uncomfortable, at least at the beginning. We’re often asked, “How do we do this right?” While there are...
Blog Post
Mark your calendar for October 12th-14th! Next ‘21, Google Cloud’s three-day global flagship event, will take place virtually, allowing you to explore the latest tech and sharpen your skills right from your office (or home office). You can tailor your own Next ‘21 experience with plenty of expert-led sessions to...
Blog Post
Did you catch our live server-side tagging webinar earlier this week? If not, we have you covered. It's now available on-demand!
Adswerve Head of Innovation Charles Farina, Senior Digital Analyst Kayla Kinch and Data Engineer Matt Krilanovich walked attendees through all things server-side Google Tag Manager (sGTM) and how it relates...
Blog Post
One of the biggest benefits of being a Google Analytics 360 customer (specifically Universal Analytics) is the ability to leverage hit-level data in BigQuery. However, the data that is made available within BigQuery is not a one-to-one match to the data that is presented in the Google Analytics reporting interface.
For...
Blog Post
There’s a lot of excitement these days about Google Analytics 4 and the new integrated app and web analysis capabilities that it will provide, but while the world dual-tags and waits for “GA4” to reach its full potential, using Firebase and Google Tag Manager (GTM) v5 to send app analytics...
Blog Post
Google Cloud: Retail & Consumer Goods Summit 2021
The way we shop is transforming faster than ever before. Retailers and brands are responding by providing new omnichannel experiences, personalizing product offerings, and investing in more sustainable practices. Join Google's Retail and Consumer Goods summit for keynote and sessions to learn what’s...
Blog Post
Google held their big Google Marketing Livestream (GML) 2021 event yesterday. Nearly two years since the last one, the event featured a variety of guest speakers and gave advertisers, agencies and partners a better idea about what Google is focusing on in the year to come.
From beginning to end, this...
Blog Post
On May 10th Google announced new features that make working with BigQuery even more efficient. This article will look into utilizing PIVOT and QUALIFY with the Google Analytics 4 export data in BigQuery. With Google Analytics 4, the raw level export is now available to free and enterprise users; learn...
Blog Post
We admit it. We love Google. And we have a long history of being a Google partner so our teams know all the ins and outs of Google’s products. We share that knowledge with our clients through training sessions, webinars, online resources and more. And now, we’re happy to announce...
Blog Post
You may have noticed that Apple recently released iOS 14.5. It’s the first iOS version that will enforce Apple’s App Tracking Transparency (ATT) policies, which will impact how marketers measure mobile ad performance moving forward.
For Apple users, the update means they’ll have more control over which apps are tracking their...
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