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Blog Post
While some brands and companies may be slowing down their media, others might find themselves busier than ever. And with companies changing their organizational landscapes, media experts are finding themselves suddenly wearing many hats and managing several campaigns on different platforms. Luckily, Display & Video 360 (DV360) has various bulk...
Blog Post
We’ve spent countless hours analyzing Google Analytics 360 (GA360) data in BigQuery (BQ) for our clients. As technologists and analysts, we’re proponents of open source — which enables and encourages collaboration and development of software — and we want to pass along our learnings to help you solve your own...
Blog Post
We’re working hard to bring you resources that can help you efficiently adjust your strategies during the COVID-19 crisis. Our programmatic media consultant, Mary Kotara, recently recorded a video tutorial that dives into five strategies for maximizing your Display & Video 360 (DV360) campaigns given today’s media landscape.
Watch the video...
Blog Post
Due to COVID-19, companies are adjusting to having reduced workforces and less marketing budgets than normal. Utilizing a tool like Search Ads 360 (SA360) can help marketers not only spend less time on projects due to automation but also increase efficiency and revenue. Here are four SA360 features to use...
Blog Post
After a brief code freeze during the end of Q4, Google returned, making some impactful updates in Q1 of 2020. We saw updates spanning reporting clarity, attractive new formats and audiences, and, most exciting for me, planning features to help buyers. This is a challenging time for all brands and...
Blog Post
Using Google Search Ads 360 and interested in bid strategies? Check out our 15-minute on-demand webinar to learn how bid strategies can help you optimize your spend and ensure your bids are maximized against conversions. Tune in to catch Adswerve SA360 Platform Implementation Consultant Sonorah Hunter and Account Executive Shaun...
Blog Post
COVID-19 has changed how advertising professionals conduct business. Adswerve is committed to providing our clients and their partners' resources, tools and efficiencies to help them through these tough times. We can’t discuss ways to save time without mentioning one of our go-to tools, Google Campaign Manager 360. The robust and...
Blog Post
COVID-19 has sparked a very humanized moment and experience. Marketing, pop-culture, brands and more will always follow intrinsic human experience. Sometimes it’s overlooked in the dizzying array of tech from the day-to-day, but in this very fragile moment, we highlight the human spirit. The outpouring of global goodwill, search for...
Blog Post
Media buying doesn’t rest; it’s an ever-shifting field, even during the most difficult of times. Our post, COVID-19 Trends and Digital Implications for Programmatic Buyers,” shares details about today’s climate. To ensure your budget is being used efficiently during this period of uncertainty, check out this video with DV360 tips...
Blog Post
In the early days of online advertising, buyers had to send out RFPs and wade through countless rounds of emails and contract negotiations to purchase ad space on websites — a process that required immense time and resources. When programmatic buying came along, it brought with it a bevy of...
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