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Blog Post
Have you noticed that you’re no longer able to directly access Google Support for chat or email in your Display & Video 360 (DV360) account? If you’ve been impacted by the loss of Google Support within the DV360 platform and are looking for what you can do moving forward, this...
Blog Post
Two questions always come up when speaking with clients about Campaign Manager 360 (CM360) and whether they really need an ad server: do you care about your data, and is making more informed decisions important to your business? This is not meant to be snarky, but rather to understand what...
Blog Post
Search Ads 360’s bid automation is amongst the most sophisticated in the industry. Capable of pulling in user intent and interaction signals, SA360 enables paid search practitioners to bid strategically at scale. Incorporating Google Ads’ Auction Time Bidding (ATB) technology into SA360 further enhances performance outcomes as each keyword that...
Blog Post
It’s no secret that paid search bid automation gives practitioners the flexibility to explore more data-driven tactics beyond the realm of bidding, sparking new conversation paths with clients or stakeholders. But the million-dollar conversion question is this: are you bidding on the conversions that provide the most value or garner...
Blog Post
We were honored to co-present another webinar with Google last week, sharing how marketers can use Search Ads 360 (SA360) to advance their digital maturity. If you’re not familiar with the digital maturity benchmark, we’ve included it for you below. Essentially, when you begin to use more advanced features...
Blog Post
If you’re a marketing pro who either dabbles in or runs digital search campaigns for your organization, we’d love for you to attend our upcoming webinar with Google: Advancing Digital Maturity With Search Ads 360 (SA360).
You’ll learn about:
The SA360 digital maturity frameworkWhere you fall on the maturity curveWhether you’ve set...
Blog Post
Finding a discrepancy between reports can be frustrating with any type of data, however, when it comes to high-value events like conversions, those feelings can be intensified. In Google’s ad serving and reporting platform, Campaign Manager 360 (CM360), Floodlight discrepancies can happen when comparing conversion counts with an outside source,...
Blog Post
Campaign Manager 360 (CM360) and its programmatic counterpart, Display and Video 360 (DV360), are a well-known dynamic duo in today’s digital marketing world. But have you ever taken a moment to think about the relationship between these two tools? We won’t blame you if you haven’t because, as the technical...
Blog Post
Are you interested in tracking content that lives outside of your Campaign Manager 360 (CM360) account? Or are you curious about best practices with tracking ads in CM360? Either way, tracking ads can be a great solution to help track content served outside of the platform, so that you can...
Blog Post
Google’s Display & Video 360 (DV360) offers a comprehensive set of targeting opportunities, including Google’s owned data for audiences, auction packages and third-party consumer data and publisher deals. Deciding which targeting tactics are most impactful can be overwhelming. Here are some we recommend, in priority order:
First-Party Opportunities for Targeting or...
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