Blog Post
COVID-19 has changed how advertising professionals conduct business. Adswerve is committed to providing our clients and their partners' resources, tools and efficiencies to help them through these tough times. We can’t discuss ways to save time without mentioning one of our go-to tools, Google Campaign Manager 360. The robust and...
Blog Post
COVID-19 has sparked a very humanized moment and experience. Marketing, pop-culture, brands and more will always follow intrinsic human experience. Sometimes it’s overlooked in the dizzying array of tech from the day-to-day, but in this very fragile moment, we highlight the human spirit. The outpouring of global goodwill, search for...
Blog Post
Media buying doesn’t rest; it’s an ever-shifting field, even during the most difficult of times. Our post, COVID-19 Trends and Digital Implications for Programmatic Buyers,” shares details about today’s climate. To ensure your budget is being used efficiently during this period of uncertainty, check out this video with DV360 tips...
Blog Post
In the early days of online advertising, buyers had to send out RFPs and wade through countless rounds of emails and contract negotiations to purchase ad space on websites — a process that required immense time and resources. When programmatic buying came along, it brought with it a bevy of...
Case Study Post
To reach a niche developer audience and drive less expensive on-page conversions, a technology solutions provider engaged Adswerve’s Display & Video 360 and Campaign Manager expertise. Read the case study here....
Blog Post
2019 was a year of change for both the digital marketing industry as a whole and for Google Display & Video 360 (DV360) specifically. And 2020 promises even more innovation!
We’ve rounded up our top 10 DV360 product updates from Q4 2019 that every ad buyer should know about. While this...
Case Study Post
Read the full World Surf League Case Study here and learn how they combined Google Analytics 360 with the power of BigQuery to improve their digital marketing strategy and ad spend efficiency.
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Blog Post
If you've been following the news regarding Google Tag Manager (GTM) for apps, then you know that the legacy app containers are being phased out, and you're likely working on migrating to Firebase and the modern versions of the GTM app containers, if you haven’t already done so.
But, if you’re...
Blog Post
Here at Adswerve, our team of 200+ media and data experts is proud to deliver data insights that inform our clients’ programs and drive better media results. Take our expert Programmatic Media team, for example, which works with hundreds of clients to determine the right approach and tactical mix for...
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Leveraging GA360 to Improve Your Media Buy
Watch this on-demand webinar now and learn about key reports, resources and updates to GA360 that will help you optimize your media budget. You'll also learn more about:
Key Differences Between Paid & Free Versions of Google Analytics: We will cover the benefits of...
