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Blog Post
This Live Blog has ended, but you can follow all past and present posts about Google Analytics Summits on our GA Summit specific page.
Welcome to the Analytics Pros live blog from the Google Analytics Summit 2013! We'll be updating throughout the day as announcements are made.
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4:15 pm...
Blog Post
When I think about what we do here at Analytics Pros, narrowing the distance between our clients and their customers, I get especially excited by the topic of A/B and Multivariate testing. Why? A robust testing program closes the loop between site design and user experience, allowing us to gain...
Blog Post
As we prepare for the 2013, as a follow up to our Best Practices Conference this month, Analytics Pros has put together the following 13 goals for 2013. We suggest taking some time to really pour over this list with your team and coming up with a plan for the...
Blog Post
This Live Blog has ended, but you can follow all past and present posts about Google Analytics Summits on our GA Summit specific page.
This is LIVE BLOG - we're updating in real-time from the Google Analytics Summit 2012 at the Computer History Museum in Mountain View CA.
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Blog Post
This post is inspired by something that's become a bit of a pasttime for me these days: diving into unsampled data working with our GA Premium clients. It's almost addicting! After working with unsampled data more and more, working with sampled data sets are just not as much fun because...
Blog Post
Over 6 years of working with companies to implement and use Google Analytics I've consistently seen the greatest threat to a successful implementation is a lack of robust planning. This is the first post in what will become a series on how to build a successful strategy for adopting Google...
Blog Post
Have a Date with Google Analytics
I'm really excited to announce the third update to Dimensionator, the first compoment of our Analytics Toolbar platform. As promised in previous Dimensionator updates, we've been working to add access to more unlisted and normally inaccessible dimensions. This latest update makes some of...
Blog Post
As the fifth-largest airline in the United States, serving more than 120 domestic destinations, and the leading carrier of nonstop flights to and from the west coast, Alaska Airlines collects many first-party data points across different repositories. The company turned to us when it needed to bring it all together...
Blog Post
It’s awards season, and we’re honored that nominations keep rolling in! In addition to being nominated for an AdExchanger Award for our GA4 Data Layer Tool and a WorkLife Award for Best Hybrid Work Environment, we’re a Digiday Awards' Best Search Campaign finalist for our work with Alaska Airlines!
The campaign...
Blog Post
The global events we’ve experienced in the last few years have driven more online-augmented purchase experiences, culminating in a highly competitive and crowded digital marketplace. That said, your brand can still stand out (and stay on budget), something I've pondered more recently in my MarTech Series guest article on Modeled...
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