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Blog Post
The digital analytics industry is excellent at sharing information for the betterment of the community. This is often done through conferences, blogs, document integration, API hacks and more. If there are new ways to gather information, we share it.
Within this industry, Google Analytics has proven effective at providing powerful data...
Blog Post
Geographic analysis in Google Analytics is one of the most useful features. However, reporting based on "city" can be very misleading because it is too narrow. Likewise, reporting by "region" (State, in the US) is too broad. Google Analytics lacks Zip Code resolution, so what's left? It would be great...
Blog Post
First, let me say that the eMetrics and GAUGE conferences in San Francisco were incredible. There were great keynotes, informative sessions, actionable round-table discussions and intriguing conversations with peers in the industry. I would highly recommend anyone who analyzes data to attend eMetrics. And if your job allows you to...
Blog Post
Recently we wrote about common pitfalls of redesigning and launching your website. There was one section in particular that incited some debate, which is expected because we only touched on the tip of the iceberg. And because of that, we were inspired to expand upon the concept of Designing in...
Blog Post
On January 20th Google announced it will be ceasing any new development for the Urchin Software product line and ending new purchases or upgrades after March 28th, 2012.
So, what better thing to do than throw a retirement party for Urchin! It seemed fitting to us. In this post I've reviewed our take on what...
Blog Post
Redesigning and launching a new website is an exciting and stressful time. It can be a big undertaking to coordinate all of the moving parts to come together at a single day and time. To help ease the stress, we’ve compiled some common launch, design and SEO pitfalls that are often encountered,...
Blog Post
Have you ever looked at your Google Analytics content (pages) reports and wanted to see details about the hostnames (website domains) where the pages are located? Then we've got something in common! This kind of reporting is a common request from clients and also a reporting technique I use all...
Blog Post
A recent forum discussion I was involved in raised a great question about just how Google Analytics goes about setting its traffic source cookie incorrectly when you have sub-domains and have followed the steps for tracking sub-domains properly in your page tags. I wrote out a quick reply on the...
Blog Post
Editor's note: Google ceased new development for the Urchin Software product line and ended purchases or upgrades on March 28th, 2012. Read more about Urchin’s retirement here.
A discussion recently came up between some Urchin Certified Partners around creating Advanced Segments that have "OR" operators and conditions. Most of us are familiar with the Google Analytics Advanced...
Blog Post
Editor's note: Google ceased new development for the Urchin Software product line and ended purchases or upgrades on March 28th, 2012. Read more about Urchin’s retirement here.
Get a first-look Video of the new Urchin 7 User Interface
As we noted in our announcement about the launch of Urchin 7, the software boasts a completely new reporting interface...
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