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Blog Post
Google Analytics has a lot of data—no surprises here! And although the standard reports cover a lot of ground in understanding how users interact with your site, sometimes there are specific things you want to know. And of course, our favorite analytics tool has the ability to customize reports in...
Blog Post
Google Analytics has a lot of data—no surprises here! And although the standard reports cover a lot of ground in understanding how users interact with your site, sometimes there are specific things you want to know. And, of course, our favorite analytics tool has the ability to customize reports in...
Blog Post
Apps are amazing. They can bring you dinner, get you to work, and even help do your taxes. As people spend more time on phones and tablets, apps provide a way to reach potential customers without having to go to a store or even lift their heads. If you run...
Blog Post
Introducing Google Analytics Segments in Data Studio!
By now you’ve assuredly used, and come to love, Google’s Data Studio (DS). If you haven’t—what is stopping you?! For an in depth walkthrough of the tool itself, check out this post by my colleague, Jeremy Echols.
Since the release of this new, completely-free,...
Blog Post
With Google's latest announcement that Data Studio is now free without limitations, there is even more availability to create beautiful reports with our data. Using data from Google Analytics' Enhanced Ecommerce reports is a great use case for Data Studio reports!
Easily Identify Underperforming Campaigns
One of the great things about Data Studio...
Blog Post
Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be...
Blog Post
The Google Performance Summit marks an exciting moment for search, ads, and analytics. The evolution of Google's products are making it easier than ever to reach the right audience, in the right place, at the right moment.
With the release of Google’s new Data Studio 360, we now have a tool for data...
Blog Post
This is a guide to measure JW Player 7 events using Google Tag Manager. The guide includes JavaScript code and example configurations for GTM. If your website uses JW Player then you can use this guide to add analytics to your videos. This integration sends events from JW Player to Google Analytics using Google Tag...
Blog Post
We recently got some love from Simo Ahava for our contributions to conversations around Google Tag Manager. We're all big fans of Simo at Analytics Pros. He's a prolific member of the analytics community and makes significant contributions to our industry via his blog and myriad speaking engagements. He's smart,...
Blog Post
Currently, referrals to non-SSL websites from the Pinterest mobile app are showing as "Direct" in Google Analytics—this means your Google Analytics reports for "Social" attribution are taking a nose dive. Your social marketing and content teams will not like this one bit!
Missing Document Referrer Causes "Direct" Traffic
We started noticing around mid-March that Pinterest referrals were...
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