Blog Post
As the conversation picks up around Accelerated Mobile Pages (AMP), so do our client inquiries about how to effectively track them in Google Analytics. We hope this post can be a one-stop shop for best practices.
The standards for tracking have been consistently updated and revised, as evidenced by the post...
Blog Post
Sometimes Less is More
Google Analytics allows for custom timing data to be collected and analyzed through a feature called User Timings. Adding real-timing numbers to your business discussions will help you make better decisions. Below are two examples where custom timing data and subsequent optimization helped a business’s bottom line.
The...
Blog Post
Before Google introduced workspaces to GTM, it was very challenging for teams to work independently on the same container. It was really difficult to undo changes and manage conflicting changes. All changes needed to be published at the same time. When you published, you hoped all changes were ready, and...
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Adswerve, Inc. (together with our affiliates and subsidiaries, “Adswerve,” “we,” “us,” or “our”) is committed to the fair and transparent processing of the personal information of our customers, consumers and website visitors. We also work hard to protect the personal information we collect and to ensure that you have...
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Blog Post
With all of the API’s, UI changes, deprecations and other ways that Google keeps us on our toes, it can be easy to miss out on some the newest and coolest things that we can implement on our sites to help shape data into what we want. The latest release...
Blog Post
Custom dimensions are one of the most useful and powerful features of Google Analytics (GA) because they allow you to pass custom data directly into the platform for use in day-to-day analysis. And the type of data you can send to GA via custom dimensions is virtually limitless. From page-level...
Blog Post
In the previous post we covered some best practices on how to load Google Tag Manager (GTM) for native apps. The default container needs to be updated or dataLayer pushes need to be batched in order to track hits that occur when the application launches. Obviously, this is important if...
Blog Post
Web browsers have, over time, evolved from rendering simple HTML to becoming large and multifunctional applications and frameworks. They are no longer just a window into a website, but can now play and send video, run multiplayer games, and integrate with other services and applications. Google’s Chrome browser spawned an...
Blog Post
Google Analytics Mobile App Container Loading Recommendation
It's crazy to think just how much smartphones have changed the way we live. Before the dawn of smartphone technology when driving to a new location we'd copy down directions so we'd know where to go. Now we can look up directions to places...