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Blog Post
2021 - Another Unprecedented Holiday Season
2020 was an unpredictable year and as the 2021 holiday season is quickly approaching, it should come as no surprise that there may be uncertainty surrounding this year’s holiday season as well. We are facing similar challenges like the dynamic changes in consumer behavior and...
Blog Post
Google recently posted a blog with announcements about what to expect in the newly released Analytics 360, the latest enterprise version for the new Google Analytics (GA4). Check out the article for all the details, and in the meantime, here are a few updates I’m excited about:
The new GA360’s custom...
Blog Post
Two questions always come up when speaking with clients about Campaign Manager 360 (CM360) and whether they really need an ad server: do you care about your data, and is making more informed decisions important to your business? This is not meant to be snarky, but rather to understand what...
Blog Post
We know it can be hard to catch every blog post. Sometimes the topic just isn't your area of focus at the moment. Other times the article slips by unnoticed. Whatever the reason, things change and the right article might just circle back at the right time. With that in...
Blog Post
We admit it. We love Google. And we have a long history of being a Google partner so our teams know all the ins and outs of Google’s products. We share that knowledge with our clients through training sessions, webinars, online resources and more. And now, we’re happy to announce...
Blog Post
Google’s Display & Video 360 (DV360) offers a comprehensive set of targeting opportunities, including Google’s owned data for audiences, auction packages and third-party consumer data and publisher deals. Deciding which targeting tactics are most impactful can be overwhelming. Here are some we recommend, in priority order:
First-Party Opportunities for Targeting or...
Blog Post
In a year where the global pandemic took center stage, adjusting to a “new normal” became the way of life. Digital marketers needed to modify strategies and adapt to fluctuating trends more than ever. Creativity and ingenuity were crucial to staying ahead of the curve, and timely advice could often...
Blog Post
US retail eCommerce sales are expected to jump 35.8% to $190.47 billion, which is about 18% of all retail sales. We’re here to help you with actionable targeting ideas to put you right in the action while audiences are spending that money online. Check out the 5 holiday buying ideas...
Blog Post
2020 has been an unpredictable year so it should come as no surprise that there may be uncertainty surrounding this year's holiday season as well. To stay ahead of the game, businesses are rethinking business models and adapting to current trends. Being dynamic and adaptable during this seasonal period is...
Blog Post
We recently worked with our client Ovative Group, a Minneapolis-based digital media and measurement company, to drive customer acquisition for meat delivery service Crowd Cow using Google Search Ads 360 (SA360). Here’s a quick overview of that engagement:
The Challenge
Tasked with managing Crowd Cow’s paid search and shopping campaigns, Ovative needed...
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