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Blog Post
Google is releasing its new Search Ads 360 (SA360) features quickly, and while many are still yet to come, we’re impressed with some of the new reporting options available now.
Check out our recent search webinar with Adswerve Search Implementation Specialist Chance Carnahan as he walks you through how to use...
Blog Post
Did you see that Performance Max (PMax) campaigns are now available in Search Ads 360 (SA360)? Or maybe you’ve seen the name in Google Ads and are wondering what all the buzz is about. Either way, we know that leveraging new features can be a critical step for any Search...
Blog Post
Audience targeting is a longstanding favorite for media buyers, but with the privacy-safe, cookieless future ahead, they will become harder to use and trust. So, where can buyers feel confident putting their media dollars? Inventory packages. They allow for customization, exist across multiple formats and are (mostly) cookieless by nature....
Blog Post
If you missed our “What’s New in Search” webinar in February then you also missed some pretty helpful Q+A. Luckily, the recording -- along with all those great answers to your top search questions -- is now available to watch on-demand.
Adswerve Director of Product Search Brent Ramos and Product...
Blog Post
Have you heard about Google's latest announcement of the new Search Ads 360 (SA360)? There's a lot to be excited about, especially for those already familiar with Google Ads. Check out our recent webinar as we discuss our favorite new features, along with some proven Adswerve tips and tools destined...
Blog Post
Google recently announced a slew of new features and updates to Search Ads 360 (SA360) that we’re, quite frankly, ecstatic about! Our Chief of Media Solutions Matt Fiskness said of the changes:
"In my 14 years of partnering and working with Google, I've never seen such an impactful update to...
Blog Post
Whether it's preparing for a cookie-less future, transitioning to the New Google Analytics (GA4) or getting started with cutting edge server-side tagging, our Adswerve experts shared a variety of quality posts aimed at keeping your team up-to-date and ready to handle the latest twists and turns this year. So with...
Blog Post
An Adswerve collaborative blog:by Jeff Stuart | contributions from: Pat Grady & Mary Kotara
In my recent blog series, we took a deep dive into the secret sauce of Search. We ventured from the basics of offline data ingestion to a fictional activation user story. We even teased out five different...
Blog Post
2021 - Another Unprecedented Holiday Season
2020 was an unpredictable year and as the 2021 holiday season is quickly approaching, it should come as no surprise that there may be uncertainty surrounding this year’s holiday season as well. We are facing similar challenges like the dynamic changes in consumer behavior and...
Blog Post
Google recently posted a blog with announcements about what to expect in the newly released Analytics 360, the latest enterprise version for the new Google Analytics (GA4). Check out the article for all the details, and in the meantime, here are a few updates I’m excited about:
The new GA360’s custom...
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