Blog Post
Are you hesitant to make the move from Universal Analytics (UA) to Google Analytics 4 (GA4)? Is something holding you back from adopting GA4’s advanced BigQuery (BQ) capabilities? If you answered yes to either of these questions, this webinar can help.
In “GA4 Unleashed: Overcoming Hesitations,” Adswerve Sr. Analytics Manager Emmilly...
Blog Post
Learn the latest Tips and Tricks for the Future of Analytics, led by Charles Farina, Adswerve VP of Analytics and Trevor Paulson, Adobe Group Product Manager.
Charles Farina is the leading Adobe and Google platform expert who has spearheaded hundreds of strategic discussions, implementations and trainings all over the...
Blog Post
As clients adopt Google Analytics 4 (GA4), we’re fielding questions about its features and capabilities and answering some of the more common ones on our blog. We recently shared a post about roll-up properties, and in this post, we’ll cover another hot GA4 360 feature: GA4 subproperties.
NOTE: GA4 Subproperty Requirements:...
Blog Post
Google recently announced a Search Console data export to BigQuery called the bulk data export. Previously exporting data from search ads was only possible via an API (or a service on top of it). This simplifies the lift to get access to the raw data powering the Search Console dashboard...
Blog Post
Welcome to the second article in our Google Analytics 4 (GA4) BigQuery tips series. In the previous article, we discussed higher-level metrics such as users and sessions and linked to details about the GA4 schema and its relation to the old export.
The GA4 export to BigQuery includes three fields with repeated...
Blog Post
By now, you should have received an email from Google regarding the automatic property creation process for Google Analytics 4 (GA4). We have seen a lot of questions already, so we want to provide answers and next steps!
The deadline to opt-out will be February 28th, so timely action is needed. After...
Blog Post
On January 20, 2023, Google confirmed that their website A/B testing product, Optimize (360), is being sunset. Marketers have until September 30, 2023, to run tests and use various Optimize features/integrations. (Note that Firebase A/B testing capabilities for mobile apps will not be affected by this change).
This may have come...
Blog Post
As you begin to use Google Analytics 4 (GA4), you’ll see that there are several features, services and tools that can help make your job easier. One critical service is the Google Analytics Data API.
What Is the Google Analytics Data API?
If you’ve used the Reporting API for Universal Analytics, the...
Blog Post
Once you have your foundational Google Analytics (GA4) measurement functioning, you can start to build out other features to act upon your data. Audiences is a powerful GA4 feature that harnesses user behavior, allowing you to analyze and market to subsets of your wider audience.
GA4 Audience Types
There are two types...
Page
Register Now For:
All About the Google Analytics Data API Webinar
January 31st, 2023 from 1:00-2:00 PM Eastern
Have you used the Reporting API for Universal Analytics? Google Analytics Data API is a similar service that provides programmatic access to Google Analytics 4 (GA4) data, allowing you to customize reports or integrate...
