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Register Now for Our Webinar:
An Introduction to Adobe Analytics
October 13th, 2022 at 1:00 PM EDT
Curious about what Adobe Analytics has to offer? Did you know you could leverage Google and Adobe solutions in tandem?
In this live webinar, Adswerve experts Charles Farina, Debbie Kern and Brett Lamoreaux will perform an...
Blog Post
As the leading Google Marketing, Analytics and Cloud partner, we love Google events and last week’s Google Marketing Live was no exception! It’s typically a time for marketers to learn more about what Google has planned for its platforms and tools. This year, we heard several updates, but here are...
Blog Post
If you’re new to Google Analytics 4 (GA4) and looking to get started with tagging, you don’t want to miss our recent GA4U–101 Implementation Workshop with Adswerve Head of Innovation Charles Farina.
The GA4U 101 Implementation Workshop includes:
Two hours of step-by-step guidance around:Implementing Google Tag Manager Creating a GA4 account, property...
Blog Post
The world of web analytics is rapidly evolving. Digital privacy is front and center with recently announced changes by Google, including Consent Mode and a plan to discontinue Universal Analytics in 2023. You may be wondering how these changes affect what data is being collected by Google Analytics (GA). Let’s...
Blog Post
Today’s Google Analytics 4 (GA4) announcement from Google is an exciting step into the future of analytics. It’s a substantial change to its web and app analytics strategy and the next step in the evolution of Google Analytics (GA). Effective July 1, 2023, the product called Google Analytics Universal Analytics...
Blog Post
Recently, Google announced the Topics API as a replacement for FLoC (Federated Learning of Cohorts), which was one of their first proposals to help marketers contend with the loss of third-party cookies. With Topics, Google is now looking to build on its learnings from FLOC, widen community participation and roll...
Blog Post
We’ve spent countless hours analyzing Google Analytics (GA) —both the Universal Analytics 360 and GA4 versions— data in BigQuery (BQ) for our clients. So much that we created an open-source tool to help bridge the learning curve. As technologists and analysts, we’re proponents of open source, which enables and encourages...
Blog Post
Digital marketers often rely on tools and technologies that incorporate IFrames into their implementation code. These IFrames serve as a way to efficiently provide a better user experience on websites, however, they also come with a few nuances you should be aware of when it comes to your analytics efforts.
Today,...
Blog Post
If you’re in the process of implementing server-side Google Tag Manager (sGTM), you may come across an issue or two that you’re questioning. One common case that we’ve run into is improper hit routing—some requests are sent to google-analytics.com and some requests are sent to your GTM Server.
This can happen...
Blog Post
An Adswerve collaborative blog from:Yoon Chang & Joel Tillman
Twitch is arguably one of the largest, if not the largest, platforms for streaming video game content. As more companies and independent content creators make streaming content a core part of their business and engagement marketing strategies, they will need a functioning...
