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Blog Post
If you missed part one of this two-part series, make sure to catch up before reading on.
Did you follow Senior Analytics Manager Dani Brandtjen’s steps in part one of our Content Marketing Analysis series? If so, you learned how to dig deeper into your content marketing performance. In this part...
Blog Post
In June 2020, Apple previewed the new versions of its operating systems macOS 11 Big Sur, iOS14, iPadOS 14, tvOS 14 and watchOS 7. These updates generated questions within the AdTech and MarTech communities in two separate areas:
Does the release of Safari 14 (Windows, Mac, iOS) impact my marketing...
Blog Post
As a media and analytics consultancy, we work hard to make your Google marketing efforts more successful. As part of these efforts, we’re celebrating the launch of the Google News Initiative’s News Tagging Guide (NTG), a free tool developed by Adswerve in collaboration with Google and Use All Five Design....
Blog Post
Marketers in 2020 are contending with unprecedented challenges. In addition to a pandemic that has upended our day-to-day practices, privacy regulations have driven us to shift the foundation of our marketing work. To help overcome these obstacles, Google released a new resource, “The marketer’s playbook for navigating today’s privacy environment.”...
Blog Post
We often work with publishers and other clients who want to dive deeper into how the content on their website is performing. There are a few quick ways you can go from surface-level reporting to more in-depth analysis. Adswerve Senior Analytics Manager Dani Brandtjen created two new video tutorials to...
Blog Post
We’ve spent countless hours analyzing Google Analytics 360 (GA360) data in BigQuery (BQ) for our clients. As technologists and analysts, we’re proponents of open source — which enables and encourages collaboration and development of software — and we want to pass along our learnings to help you solve your own...
Blog Post
BigQuery MachineLearning (BQML) can train and serve ML models using SQL to power marketing automation and help deliver personalized experiences.
Overview
In “Use BQML to Activate Audiences on Google Marketing Platform (GMP)” article series, we’ll use unsupervised machine learning methods to build clusters of users grouped by their similarities. Then we’ll analyze...
Blog Post
Adswerve’s Analytics Bootcamp is a series of hands-on, 2-hour interactive sessions where you’ll learn how to leverage many of Google’s free analytics tools and ask questions along the way. Intended to level-up your marketing analytics capabilities quickly, the series will cover how to get started with:
Google Tag Manager and App...
Blog Post
Have you attended our Analytics Bootcamp sessions? If you missed the first one, make sure to read our recap. And if you couldn’t attend our second session, read on for a summary.
In our Analytics Bootcamp series, Adswerve Head of Innovation Charles Farina shares what you need to know to get...
Blog Post
Our head of innovation, Charles Farina, just launched Analytics Bootcamp, a new 3-Part webinar series. The first installment covered the latest version of Google Analytics App+Web features and Tag Manager. If you missed it, we’ll be hosting additional Bootcamp dates in starting on July 14th, so stay tuned to our...
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