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Blog Post
Google’s new Meeting The Data Challenge Solutions Guide is a resource built around how the Google Marketing Platform and Google Cloud can help you gain predictive insights into driving better bottom-line results. The guide is filled with best practices and customer success stories, including two innovative case studies led by...
Blog Post
Our on-demand webinar provides an overview of Adswerve's contributions to the Google News Initiative, Data Tools for New Organizations and News Tagging Guide. Google and our expert team walk you through a demo of free resources and tools to help you better understand and predict your customers’ behavior, and identify...
Blog Post
Are you taking advantage of all the latest Google Search Ads 360 (SA360) features? With so many ways to efficiently streamline your workflows, automate bidding strategies and manage your digital campaigns, there’s a lot to dive into. We can help you find and use the right features and tools for...
Blog Post
So your Google Analytics export to BigQuery is delayed...
Blog Post
As browsers crack down on cookies, first-party data is becoming more important than ever. Learn all about how to incorporate first-party data into the foundation of your digital marketing strategy in our new guide, “An Adswerve Overview: Take Your First-Party Data Further with Google Cloud for Marketing.” We cover:
Three...
Blog Post
When: Tuesday, October 20 @ 11:00am PT / 2:00pm ET
Looker helps you explore, analyze and share real-time business analytics and insights easily across your organization. Your marketing analytics practice gained additional power with Google now providing strong integrations between Looker and both the Google Marketing Platform and Google Cloud Platform.
In...
Blog Post
If you missed part one of this two-part series, make sure to catch up before reading on.
Did you follow Senior Analytics Manager Dani Brandtjen’s steps in part one of our Content Marketing Analysis series? If so, you learned how to dig deeper into your content marketing performance. In this part...
Blog Post
In June 2020, Apple previewed the new versions of its operating systems macOS 11 Big Sur, iOS14, iPadOS 14, tvOS 14 and watchOS 7. These updates generated questions within the AdTech and MarTech communities in two separate areas:
Does the release of Safari 14 (Windows, Mac, iOS) impact my marketing...
Blog Post
As a media and analytics consultancy, we work hard to make your Google marketing efforts more successful. As part of these efforts, we’re celebrating the launch of the Google News Initiative’s News Tagging Guide (NTG), a free tool developed by Adswerve in collaboration with Google and Use All Five Design....
Blog Post
Marketers in 2020 are contending with unprecedented challenges. In addition to a pandemic that has upended our day-to-day practices, privacy regulations have driven us to shift the foundation of our marketing work. To help overcome these obstacles, Google released a new resource, “The marketer’s playbook for navigating today’s privacy environment.”...
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