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Blog Post
While Q1 2020 was not what we expected, Q2 brought exciting new opportunities to be better prepared for whatever the future holds.
Google released new algorithms and inventory opportunities, planning resources and insights into the media you run in Display & Video 360. Check out the below to catch up!
NEW OPPORTUNITIES
#1 ...
Blog Post
We’re Google Display & Video 360 (DV360) aficionados and love to share easy tips that help our clients and the media community get more traction from their DV360 instances. Our programmatic media consultant, Mary Kotara, recently recorded six new videos — each under five minutes — to walk you through...
Blog Post
We recently worked with our client Ovative Group, a Minneapolis-based digital media and measurement company, to drive customer acquisition for meat delivery service Crowd Cow using Google Search Ads 360 (SA360). Here’s a quick overview of that engagement:
The Challenge
Tasked with managing Crowd Cow’s paid search and shopping campaigns, Ovative needed...
Blog Post
While some brands and companies may be slowing down their media, others might find themselves busier than ever. And with companies changing their organizational landscapes, media experts are finding themselves suddenly wearing many hats and managing several campaigns on different platforms. Luckily, Display & Video 360 (DV360) has various bulk...
Blog Post
We’ve spent countless hours analyzing Google Analytics 360 (GA360) data in BigQuery (BQ) for our clients. As technologists and analysts, we’re proponents of open source — which enables and encourages collaboration and development of software — and we want to pass along our learnings to help you solve your own...
Blog Post
We’re working hard to bring you resources that can help you efficiently adjust your strategies during the COVID-19 crisis. Our programmatic media consultant, Mary Kotara, recently recorded a video tutorial that dives into five strategies for maximizing your Display & Video 360 (DV360) campaigns given today’s media landscape.
Watch the video...
Blog Post
Due to COVID-19, companies are adjusting to having reduced workforces and less marketing budgets than normal. Utilizing a tool like Search Ads 360 (SA360) can help marketers not only spend less time on projects due to automation but also increase efficiency and revenue. Here are four SA360 features to use...
Blog Post
After a brief code freeze during the end of Q4, Google returned, making some impactful updates in Q1 of 2020. We saw updates spanning reporting clarity, attractive new formats and audiences, and, most exciting for me, planning features to help buyers. This is a challenging time for all brands and...
Blog Post
Using Google Search Ads 360 and interested in bid strategies? Check out our 15-minute on-demand webinar to learn how bid strategies can help you optimize your spend and ensure your bids are maximized against conversions. Tune in to catch Adswerve SA360 Platform Implementation Consultant Sonorah Hunter and Account Executive Shaun...
Blog Post
COVID-19 has changed how advertising professionals conduct business. Adswerve is committed to providing our clients and their partners' resources, tools and efficiencies to help them through these tough times. We can’t discuss ways to save time without mentioning one of our go-to tools, Google Campaign Manager 360. The robust and...
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