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Blog Post
We were honored to co-present another webinar with Google last week, sharing how marketers can use Search Ads 360 (SA360) to advance their digital maturity. If you’re not familiar with the digital maturity benchmark, we’ve included it for you below. Essentially, when you begin to use more advanced features...
Blog Post
If you’re a marketing pro who either dabbles in or runs digital search campaigns for your organization, we’d love for you to attend our upcoming webinar with Google: Advancing Digital Maturity With Search Ads 360 (SA360).
You’ll learn about:
The SA360 digital maturity frameworkWhere you fall on the maturity curveWhether you’ve set...
Blog Post
Finding a discrepancy between reports can be frustrating with any type of data, however, when it comes to high-value events like conversions, those feelings can be intensified. In Google’s ad serving and reporting platform, Campaign Manager 360 (CM360), Floodlight discrepancies can happen when comparing conversion counts with an outside source,...
Blog Post
Campaign Manager 360 (CM360) and its programmatic counterpart, Display and Video 360 (DV360), are a well-known dynamic duo in today’s digital marketing world. But have you ever taken a moment to think about the relationship between these two tools? We won’t blame you if you haven’t because, as the technical...
Blog Post
Are you interested in tracking content that lives outside of your Campaign Manager 360 (CM360) account? Or are you curious about best practices with tracking ads in CM360? Either way, tracking ads can be a great solution to help track content served outside of the platform, so that you can...
Blog Post
Google’s Display & Video 360 (DV360) offers a comprehensive set of targeting opportunities, including Google’s owned data for audiences, auction packages and third-party consumer data and publisher deals. Deciding which targeting tactics are most impactful can be overwhelming. Here are some we recommend, in priority order:
First-Party Opportunities for Targeting or...
Blog Post
US retail eCommerce sales are expected to jump 35.8% to $190.47 billion, which is about 18% of all retail sales. We’re here to help you with actionable targeting ideas to put you right in the action while audiences are spending that money online. Check out the 5 holiday buying ideas...
Blog Post
2020 has been an unpredictable year so it should come as no surprise that there may be uncertainty surrounding this year's holiday season as well. To stay ahead of the game, businesses are rethinking business models and adapting to current trends. Being dynamic and adaptable during this seasonal period is...
Blog Post
Are you taking advantage of all the latest Google Search Ads 360 (SA360) features? With so many ways to efficiently streamline your workflows, automate bidding strategies and manage your digital campaigns, there’s a lot to dive into. We can help you find and use the right features and tools for...
Blog Post
Video content is a huge component of the digital user experience and marketers who leverage it correctly are able to efficiently reach their audiences for maximum impact. In a recent survey, 92% of marketers who use video said that it's an important part of their marketing strategy, with 88% reporting...
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