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Blog Post
Wouldn’t it be nice to engage with users at any time? What if collecting emails didn’t cost you any time? Are you looking for ways to better engage with your mobile app users?
If you have had any of these thoughts, read on! Push notifications are a great tool for accomplishing...
Blog Post
Lead Generation Landing Page Strategy for Paid Search
PPC Landing Page Strategy
Today I want to discuss the use of paid marketing landing page strategies. I will illustrate a few ways to use Google Analytics data to help inform the best landing page strategy for your paid marketing efforts. Whether its Google...
Blog Post
Opticon 2015. Be there or be square.
What is Opticon?
Only Optimizely's awesome annual conference.
Who's Optimizely You Ask?
Only a fantastic web optimization software firm that makes customized products to help companies test their web properties, adjust and optimize accordingly.
When Is Opticon Going Down?
Opticon is coming up soon on June 17 & 18 on Pier 27, in San...
Blog Post
Those of us familiar with analytics understand the importance of segmenting our data for valuable insights. If you aren’t segmenting your data, you should be. Avinash Kaushik put it well when he said “Segment or die. It is as simple as that.”
In this blog, we will look at providing a helpful way...
Blog Post
Who would have ever thought the star actor in 80s movie comedies Teen Wolf and Back to the Future would become a champion for medical innovation? Thirty years later and Michael J Fox is head of an organization at the forefront of parkinson’s research. But just how is the Michael...
Blog Post
Two weeks ago, I wrote a quick teaser about the recent changes announced by Optimizely. Now anyone can create a free account and start optimizing their web and mobile apps through A/B testing. Optimizely's mobile SDK takes a fair bit of setup to get going, but once you have it...
Blog Post
With sweaty palms and racing heart, I walked in to my first day on the job at Analytics Pros. As a self-proclaimed “non-techy” person, I’d done my homework on my new employer and understood the basics of what Google Analytics were and why we were Pros at analyzing digital data.
Five...
Blog Post
When I taught college English, when I stood in front of my students, there was one skill I really wanted to teach them: critical thinking. I have always been a passionate believer in using our minds to find connections in the world that are unique, exciting, and brand new. We...
Blog Post
My illustrious colleague Charles Farina wrote a great post about the importance of mobile design recently when he asked the question, are you analyzing your mobile traffic correctly? I wanted to follow along and give some pointers on how you can get this done and provide you with some useful resources.
Many companies...
Blog Post
In a recent article on Mashable it states that 17.4% of all web traffic now comes from mobile phones. Looking through many of our clients data I can anecdotally confirm this. For Web Analysts this metric is very important to keep track of. Many websites today still do not have a...
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