Blog Post
Due to COVID-19, companies are adjusting to having reduced workforces and less marketing budgets than normal. Utilizing a tool like Search Ads 360 (SA360) can help marketers not only spend less time on projects due to automation but also increase efficiency and revenue. Here are four SA360 features to use...
Blog Post
COVID-19 has sparked a very humanized moment and experience. Marketing, pop-culture, brands and more will always follow intrinsic human experience. Sometimes it’s overlooked in the dizzying array of tech from the day-to-day, but in this very fragile moment, we highlight the human spirit. The outpouring of global goodwill, search for...
Blog Post
Here at Adswerve, our team of 200+ media and data experts is proud to deliver data insights that inform our clients’ programs and drive better media results. Take our expert Programmatic Media team, for example, which works with hundreds of clients to determine the right approach and tactical mix for...
Blog Post
We’ve had a busy third quarter and are ready to tackle the hectic holiday buying season with you. (It’s supposed to be huge this year!) Here are a few industry updates and tips along with what we’ve been up to this quarter.
Google Marketing Platform News
Google recently released its biggest Google...
Press Release Post
AdTech Solutions Provider Recruits Another Former DoubleClick Pro
DENVER--(BUSINESS WIRE)--Adswerve, a leading Google Marketing Platform Consultancy and Provider, today announced that Scott Sullivan has joined the Denver-based team as the company’s new Chief Sales Officer. Prior to Adswerve, Sullivan served as Head of Industry, Platforms at Google where he oversaw one...
Press Release Post
AnalyticsPros, an Adswerve Company, Achieves the Data Analytics Partner Specialization in the Google Cloud Partner Program; Awarded Google Partner Platform Award for Work with World Surf League; Helps Save YMCA $2 Million Per Year on Total Cost of Ownership
DENVER--(BUSINESS WIRE)--Analytics Pros, a leading Google Analytics and Google Cloud partner and Adswerve company,...
Press Release Post
Today’s agencies and direct marketers are contending with an enormous amount of data. They need the ability to gather the right information, analyze it and pull out the insights that will make the most impact on their campaigns. We know that media and analytics are better together and ensuring that...
Blog Post
Today’s agencies and direct marketers are contending with an enormous amount of data. They need the ability to gather the right information, analyze it and pull out the insights that will make the most impact on their campaigns. We know that media and analytics are better together and ensuring that...
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Getting Started with SEARCH ADS 360
The process for launching your paid search campaign in Search Ads 360 (SA360), formerly DoubleClick Search, is easy, quick and requires no trafficking. See the following steps on how to get started.
Step 1: Create Advertiser in Campaign Manager (CM)
To begin, decide which CM Advertiser you...
Blog Post
Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be...
