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Blog Post
Google’s Display & Video 360 (DV360) offers a comprehensive set of targeting opportunities, including Google’s owned data for audiences, auction packages and third-party consumer data and publisher deals. Deciding which targeting tactics are most impactful can be overwhelming. Here are some we recommend, in priority order:
First-Party Opportunities for Targeting or...
Blog Post
In a year where the global pandemic took center stage, adjusting to a “new normal” became the way of life. Digital marketers needed to modify strategies and adapt to fluctuating trends more than ever. Creativity and ingenuity were crucial to staying ahead of the curve, and timely advice could often...
Blog Post
US retail eCommerce sales are expected to jump 35.8% to $190.47 billion, which is about 18% of all retail sales. We’re here to help you with actionable targeting ideas to put you right in the action while audiences are spending that money online. Check out the 5 holiday buying ideas...
Blog Post
2020 has been an unpredictable year so it should come as no surprise that there may be uncertainty surrounding this year's holiday season as well. To stay ahead of the game, businesses are rethinking business models and adapting to current trends. Being dynamic and adaptable during this seasonal period is...
Blog Post
We recently worked with our client Ovative Group, a Minneapolis-based digital media and measurement company, to drive customer acquisition for meat delivery service Crowd Cow using Google Search Ads 360 (SA360). Here’s a quick overview of that engagement:
The Challenge
Tasked with managing Crowd Cow’s paid search and shopping campaigns, Ovative needed...
Blog Post
Due to COVID-19, companies are adjusting to having reduced workforces and less marketing budgets than normal. Utilizing a tool like Search Ads 360 (SA360) can help marketers not only spend less time on projects due to automation but also increase efficiency and revenue. Here are four SA360 features to use...
Blog Post
COVID-19 has sparked a very humanized moment and experience. Marketing, pop-culture, brands and more will always follow intrinsic human experience. Sometimes it’s overlooked in the dizzying array of tech from the day-to-day, but in this very fragile moment, we highlight the human spirit. The outpouring of global goodwill, search for...
Blog Post
Here at Adswerve, our team of 200+ media and data experts is proud to deliver data insights that inform our clients’ programs and drive better media results. Take our expert Programmatic Media team, for example, which works with hundreds of clients to determine the right approach and tactical mix for...
Blog Post
We’ve had a busy third quarter and are ready to tackle the hectic holiday buying season with you. (It’s supposed to be huge this year!) Here are a few industry updates and tips along with what we’ve been up to this quarter.
Google Marketing Platform News
Google recently released its biggest Google...
Press Release Post
AdTech Solutions Provider Recruits Another Former DoubleClick Pro
DENVER--(BUSINESS WIRE)--Adswerve, a leading Google Marketing Platform Consultancy and Provider, today announced that Scott Sullivan has joined the Denver-based team as the company’s new Chief Sales Officer. Prior to Adswerve, Sullivan served as Head of Industry, Platforms at Google where he oversaw one...
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