Blog Post
As clients adopt Google Analytics 4 (GA4), we’re fielding questions about its features and capabilities and answering some of the more common ones on our blog. We recently shared a post about roll-up properties, and in this post, we’ll cover another hot GA4 360 feature: GA4 subproperties.
NOTE: GA4 Subproperty Requirements:...
Blog Post
Optimizing your campaigns to ensure you’re getting the most out of your current bid strategy can be tedious work. Luckily, automated bidding strategies in tools like Search Ads 360 (SA360) can help ease the burden.
Interested in learning more about how to use SA360 bid strategies to boost awareness or hit...
Blog Post
As 2022 comes to a close, we've rounded up some of our top blogs from the world of media, analytics, data and cloud. We hope it will help inspire and set up your Team for success in the new year. So bookmark this blog and don't hesitate to contact us...
Blog Post
As of December 13th, 2022, there are thirteen different types of conversion columns in the New Search Ads 360 (SA360) and that’s not counting all of the possible custom conversion or custom formula column combinations. All of these different conversion types can make conversion reporting in the New UI overwhelming,...
Blog Post
It’s awards season, and we’re honored that nominations keep rolling in! In addition to being nominated for an AdExchanger Award for our GA4 Data Layer Tool and a WorkLife Award for Best Hybrid Work Environment, we’re a Digiday Awards' Best Search Campaign finalist for our work with Alaska Airlines!
The campaign...
Blog Post
Over the last few months, we’ve shared some informative posts about Performance Max campaigns. If you’re interested in learning even more and want to explore how to manage them in Search Ads 360 (SA360) instead of Google Ads, you'll want to watch this on-demand webinar, Performance Max Campaigns in SA360:...
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Register Now for Our Webinar:
Performance Max Campaigns in SA360: What You Need to Know
September 29th, 2022 at 1:00 PM EDT
Have you transitioned your Performance Max campaign management from Google Ads to Search Ads 360 (SA360)? Join Adswerve Media Operations Search Specialist Robert Cornelius as he shows you the capabilities...
Blog Post
Following a gradual rollout to existing Search Ads 360 (SA360) Agencies, the new SA360 is now open to anyone with an SA360 license. And just like the recent release of Google Analytics 4 (GA4), we encourage users to employ both interfaces in parallel while Google continues to update and add...
Blog Post
Google is releasing its new Search Ads 360 (SA360) features quickly, and while many are still yet to come, we’re impressed with some of the new reporting options available now.
Check out our recent search webinar with Adswerve Search Implementation Specialist Chance Carnahan as he walks you through how to use...
Blog Post
Did you see that Performance Max (PMax) campaigns are now available in Search Ads 360 (SA360)? Or maybe you’ve seen the name in Google Ads and are wondering what all the buzz is about. Either way, we know that leveraging new features can be a critical step for any Search...
