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Blog Post
Audience targeting is a longstanding favorite for media buyers, but with the privacy-safe, cookieless future ahead, they will become harder to use and trust. So, where can buyers feel confident putting their media dollars? Inventory packages. They allow for customization, exist across multiple formats and are (mostly) cookieless by nature....
Blog Post
If you missed our “What’s New in Search” webinar in February then you also missed some pretty helpful Q+A. Luckily, the recording -- along with all those great answers to your top search questions -- is now available to watch on-demand.
Adswerve Director of Product Search Brent Ramos and Product...
Blog Post
Have you heard about Google's latest announcement of the new Search Ads 360 (SA360)? There's a lot to be excited about, especially for those already familiar with Google Ads. Check out our recent webinar as we discuss our favorite new features, along with some proven Adswerve tips and tools destined...
Blog Post
Google recently announced a slew of new features and updates to Search Ads 360 (SA360) that we’re, quite frankly, ecstatic about! Our Chief of Media Solutions Matt Fiskness said of the changes:
"In my 14 years of partnering and working with Google, I've never seen such an impactful update to...
Blog Post
Whether it's preparing for a cookie-less future, transitioning to the New Google Analytics (GA4) or getting started with cutting edge server-side tagging, our Adswerve experts shared a variety of quality posts aimed at keeping your team up-to-date and ready to handle the latest twists and turns this year. So with...
Blog Post
An Adswerve collaborative blog:by Jeff Stuart | contributions from: Pat Grady & Mary Kotara
In my recent blog series, we took a deep dive into the secret sauce of Search. We ventured from the basics of offline data ingestion to a fictional activation user story. We even teased out five different...
Blog Post
2021 - Another Unprecedented Holiday Season
2020 was an unpredictable year and as the 2021 holiday season is quickly approaching, it should come as no surprise that there may be uncertainty surrounding this year’s holiday season as well. We are facing similar challenges like the dynamic changes in consumer behavior and...
Blog Post
Google recently posted a blog with announcements about what to expect in the newly released Analytics 360, the latest enterprise version for the new Google Analytics (GA4). Check out the article for all the details, and in the meantime, here are a few updates I’m excited about:
The new GA360’s custom...
Blog Post
Two questions always come up when speaking with clients about Campaign Manager 360 (CM360) and whether they really need an ad server: do you care about your data, and is making more informed decisions important to your business? This is not meant to be snarky, but rather to understand what...
Blog Post
We know it can be hard to catch every blog post. Sometimes the topic just isn't your area of focus at the moment. Other times the article slips by unnoticed. Whatever the reason, things change and the right article might just circle back at the right time. With that in...
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