Blog Post
An Adswerve collaborative blog from:Mary Kotara & Brittany Medina
The phrase “Connected TV” and abbreviation “OTT” draws different emotions from media buyers. Some are nervous, frustrated and confused while others are excited, confident and understanding. If you are in that first group or are just continually interested in the state of...
Blog Post
Is your organization using the latest cloud technology to reach your marketing objectives? We’ve helped hundreds of clients use Google Cloud to tap into their data in new ways, improving their digital media campaigns and overall marketing strategies. And we can help you, too.
We’ll work with you to create an...
Blog Post
Google’s Display & Video 360 (DV360) offers a comprehensive set of targeting opportunities, including Google’s owned data for audiences, auction packages and third-party consumer data and publisher deals. Deciding which targeting tactics are most impactful can be overwhelming. Here are some we recommend, in priority order:
First-Party Opportunities for Targeting or...
Blog Post
If you follow our blog closely, you’ll know that we’re all about the new Google Analytics 4 (GA4). We can’t help it—it’s exciting! This week our head of innovation, Charles Farina, hosted a GA4 webinar covering new features and updates we think you’ll love.
If you missed it, you’re in luck;...
Blog Post
US retail eCommerce sales are expected to jump 35.8% to $190.47 billion, which is about 18% of all retail sales. We’re here to help you with actionable targeting ideas to put you right in the action while audiences are spending that money online. Check out the 5 holiday buying ideas...
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Last Updated: February 28, 2022
This Terms of Use (the “Terms of Use”) is entered into between Adswerve, Inc. (“Adswerve,” “us,” “we,” or “our”) and you, or if you represent an entity or other organization, that entity or organization, (in either case, “you”). This Terms of Use governs...
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This Q4 is expected to be unlike any other. Consumer behavior will likely maintain the same offline-to-online shifts that have been in play since March. However, family events, shopping, and travel plans look different than years past. Here are seven trends for navigating Q4 and the upcoming holiday season, keeping...
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The era of privacy is upon us, so what are some things we can do to retain our ability as amazing storytellers? First, we must embrace the fact that all audiences and user IDs are going to be held business-side, as opposed to being housed in third-rd party platforms or...
Blog Post
In June 2020, Apple previewed the new versions of its operating systems macOS 11 Big Sur, iOS14, iPadOS 14, tvOS 14 and watchOS 7. These updates generated questions within the AdTech and MarTech communities in two separate areas:
Does the release of Safari 14 (Windows, Mac, iOS) impact my marketing...
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We work with publishers to break down the barriers between media, ad serving and analytics and advance your tech maturity. Our expertise spans the data lifecycle:
Data Collection and reporting
Data Integration + Google Cloud Platform
Activation + intervention
Audience creation and monetization
Content and behavioral targeting
Real-time header bidding
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