Blog Post
In June 2020, Apple previewed the new versions of its operating systems macOS 11 Big Sur, iOS14, iPadOS 14, tvOS 14 and watchOS 7. These updates generated questions within the AdTech and MarTech communities in two separate areas:
Does the release of Safari 14 (Windows, Mac, iOS) impact my marketing...
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We work with publishers to break down the barriers between media, ad serving and analytics and advance your tech maturity. Our expertise spans the data lifecycle:
Data Collection and reporting
Data Integration + Google Cloud Platform
Activation + intervention
Audience creation and monetization
Content and behavioral targeting
Real-time header bidding
...
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Adswerve, a leading Google Marketing & Cloud Platform Partner and Provider, recently developed new playbooks to help marketers better understand and predict their customers’ behavior, and identify content that will resonate with them. The playbooks are now part of the Google News Initiative (GNI) for publishers and media members, but...
Blog Post
The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020. Adswerve already offers Data Processing Terms pursuant to the General Data Protection Regulation (GDPR) in Europe. Now, in response to CCPA, Adswerve has supplemented those Data Processing Terms with Service Provider Terms effective January 1, 2020. To...
Blog Post
Google Analytics 360 (GA360) is an essential tool for marketers and agencies to understand and activate their digital marketing. Finding the right resources and features for GA360 that provide the most value can be challenging. Our Head of Innovation Charles Farina joins Google experts for a free webinar to share...
Blog Post
We’re happy to announce that our CEO, Clint Tasset, was named a DMN 2019 40UNDER40 honoree. This distinction is awarded to high-level leaders under the age of 40 with outstanding achievements in creativity, innovation, support and company advancement in marketing.
Clint has led us through the acquisition of Analytics Pros and...
Press Release Post
AdTech Solutions Provider Recruits Another Former DoubleClick Pro
DENVER--(BUSINESS WIRE)--Adswerve, a leading Google Marketing Platform Consultancy and Provider, today announced that Scott Sullivan has joined the Denver-based team as the company’s new Chief Sales Officer. Prior to Adswerve, Sullivan served as Head of Industry, Platforms at Google where he oversaw one...
Press Release Post
Leading Google Marketing, Analytics and Cloud Platform Services Partner Receives Multiple Awards and is Named one of the Highest Scoring Workplaces
DENVER--(BUSINESS WIRE)--Leading Google Marketing Platform (GMP) Partner and Provider Adswerve has been named one of Inc. magazine's Best Workplaces for 2019, the publication's annual ranking in the fast-growing private company...
Blog Post
Last week, the team at Adswerve announced that we have achieved the Data Analytics Partner Specialization in the Google Cloud Partner Program and were awarded a Google Partner Platform Award for our work with the World Surf League. We are proud of the work we have done with Google to...
Press Release Post
AnalyticsPros, an Adswerve Company, Achieves the Data Analytics Partner Specialization in the Google Cloud Partner Program; Awarded Google Partner Platform Award for Work with World Surf League; Helps Save YMCA $2 Million Per Year on Total Cost of Ownership
DENVER--(BUSINESS WIRE)--Analytics Pros, a leading Google Analytics and Google Cloud partner and Adswerve company,...
