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Blog Post
Recently, Google announced the Topics API as a replacement for FLoC (Federated Learning of Cohorts), which was one of their first proposals to help marketers contend with the loss of third-party cookies. With Topics, Google is now looking to build on its learnings from FLOC, widen community participation and roll...
Blog Post
We’ve spent countless hours analyzing Google Analytics (GA) —both the Universal Analytics 360 and GA4 versions— data in BigQuery (BQ) for our clients. So much that we created an open-source tool to help bridge the learning curve. As technologists and analysts, we’re proponents of open source, which enables and encourages...
Blog Post
Digital marketers often rely on tools and technologies that incorporate IFrames into their implementation code. These IFrames serve as a way to efficiently provide a better user experience on websites, however, they also come with a few nuances you should be aware of when it comes to your analytics efforts.
Today,...
Blog Post
If you’re in the process of implementing server-side Google Tag Manager (sGTM), you may come across an issue or two that you’re questioning. One common case that we’ve run into is improper hit routing—some requests are sent to google-analytics.com and some requests are sent to your GTM Server.
This can happen...
Blog Post
https://www.youtube.com/watch?v=epMhhvmy6sI&t=743s
Learn with GMP - Driving Performance with Privacy featuring Adswerve and Alaska Airlines.
As the fifth-largest airline in the United States, serving more than 120 domestic destinations, and the leading carrier of nonstop flights to and from the west coast, Alaska Airlines collects many first-party data points across different repositories. The...
Blog Post
An Adswerve collaborative blog from:Yoon Chang & Joel Tillman
Twitch is arguably one of the largest, if not the largest, platforms for streaming video game content. As more companies and independent content creators make streaming content a core part of their business and engagement marketing strategies, they will need a functioning...
Blog Post
At Adswerve, we work with sophisticated enterprise clients who typically know their way around web analytics. However, when it comes to adding analytics to their apps, many clients often feel a bit uncomfortable, at least at the beginning. We’re often asked, “How do we do this right?” While there are...
Blog Post
Mark your calendar for October 12th-14th! Next ‘21, Google Cloud’s three-day global flagship event, will take place virtually, allowing you to explore the latest tech and sharpen your skills right from your office (or home office). You can tailor your own Next ‘21 experience with plenty of expert-led sessions to...
Blog Post
Did you catch our live server-side tagging webinar earlier this week? If not, we have you covered. It's now available on-demand!
Adswerve Head of Innovation Charles Farina, Senior Digital Analyst Kayla Kinch and Data Engineer Matt Krilanovich walked attendees through all things server-side Google Tag Manager (sGTM) and how it relates...
Blog Post
One of the biggest benefits of being a Google Analytics 360 customer (specifically Universal Analytics) is the ability to leverage hit-level data in BigQuery. However, the data that is made available within BigQuery is not a one-to-one match to the data that is presented in the Google Analytics reporting interface.
For...
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