Blog Post
By now, you should have received an email from Google regarding the automatic property creation process for Google Analytics 4 (GA4). We have seen a lot of questions already, so we want to provide answers and next steps!
The deadline to opt-out will be February 28th, so timely action is needed. After...
Blog Post
On January 20, 2023, Google confirmed that their website A/B testing product, Optimize (360), is being sunset. Marketers have until September 30, 2023, to run tests and use various Optimize features/integrations. (Note that Firebase A/B testing capabilities for mobile apps will not be affected by this change).
This may have come...
Blog Post
As you begin to use Google Analytics 4 (GA4), you’ll see that there are several features, services and tools that can help make your job easier. One critical service is the Google Analytics Data API.
What Is the Google Analytics Data API?
If you’ve used the Reporting API for Universal Analytics, the...
Blog Post
Once you have your foundational Google Analytics (GA4) measurement functioning, you can start to build out other features to act upon your data. Audiences is a powerful GA4 feature that harnesses user behavior, allowing you to analyze and market to subsets of your wider audience.
GA4 Audience Types
There are two types...
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Register Now For:
All About the Google Analytics Data API Webinar
January 31st, 2023 from 1:00-2:00 PM Eastern
Have you used the Reporting API for Universal Analytics? Google Analytics Data API is a similar service that provides programmatic access to Google Analytics 4 (GA4) data, allowing you to customize reports or integrate...
Blog Post
As clients adopt Google Analytics 4 (GA4), we’re fielding questions about its features and capabilities and answering some of the more common ones on our blog. We recently shared a post about roll-up properties, and in this post, we’ll cover another hot GA4 360 feature: GA4 subproperties.
NOTE: GA4 Subproperty Requirements:...
Blog Post
If you’re curious about what Server-Side Google Tag Manager (sGTM) is and how other organizations are using it for improved performance and security, you’ll want to catch our latest on-demand webinar.
Presented by Google Global Product Lead Adam Fer, “An Introduction to Server-Side Google Tag Manager” also features Senior Analytics Consultant...
Blog Post
In the past, we shared a blog series about BigQuery tips for Universal Analytics. Today, we're kicking off a new series diving into Google Analytics 4 (GA4) in BigQuery, starting with an overview of users and sessions. We'll use real examples that will through this series gradually become more complex....
Blog Post
This is a live article, new definitions will be added and existing definitions may get updated.
Videos
Getting Started with BigQuery and GA4
https://www.youtube.com/watch?v=iC0nNbt_wdQ
How to Use the Google Analytics 4 + BigQuery Export for Better Data Insights
https://www.youtube.com/watch?v=OPAy52VIRvQ
High-Level Differences
GA4 export offers a considerably changed schema to work with your Google Analytics data, however, the...
Blog Post
Curious about Adobe Analytics and want to learn more about how it can help your organization? Watch our recent webinar, now available on-demand.
Adswerve experts Charles Farina, Debbie Kern and Brett Lamoreaux introduce Adobe Analytics and cover key platform features, including:
Analysis and Reporting (Adobe Workspace)Attribution and Channel PerformanceSegment Builder Virtual Report SuitesSharing...
