Blog Post
Curious about Adobe Analytics and want to learn more about how it can help your organization? Watch our recent webinar, now available on-demand.
Adswerve experts Charles Farina, Debbie Kern and Brett Lamoreaux introduce Adobe Analytics and cover key platform features, including:
Analysis and Reporting (Adobe Workspace)Attribution and Channel PerformanceSegment Builder Virtual Report SuitesSharing...
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Register Now For Our Webinar
An Introduction to Adobe Analytics
October 13th, 2022 at 1:00 PM EDT
Curious about what Adobe Analytics has to offer? Did you know you could leverage Google and Adobe solutions in tandem?
In this live webinar, Adswerve experts Charles Farina, Debbie Kern and Brett Lamoreaux will perform an interactive...
Blog Post
When you compare Google Analytics 4 (GA4) reporting navigation to Universal Analytics (UA), you’ll notice a significant difference. The report menu and the look and feel of reports have been updated to work with the new event data model GA4 uses to collect data from your website or mobile app....
Blog Post
We’re honored to be a finalist in the 2022 AdExchanger Awards! This year we were one of five agencies named in the “Best Use of Technology by an Agency” category for our updated DataLayer Inspector+ Tool.
We created the Chrome extension to give marketers a real-time, information-rich view of dataLayer activity...
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Register Now for Our Webinar:
An Introduction to Adobe Analytics
October 13th, 2022 at 1:00 PM EDT
Curious about what Adobe Analytics has to offer? Did you know you could leverage Google and Adobe solutions in tandem?
In this live webinar, Adswerve experts Charles Farina, Debbie Kern and Brett Lamoreaux will perform an...
Blog Post
As the leading Google Marketing, Analytics and Cloud partner, we love Google events and last week’s Google Marketing Live was no exception! It’s typically a time for marketers to learn more about what Google has planned for its platforms and tools. This year, we heard several updates, but here are...
Blog Post
If you’re new to Google Analytics 4 (GA4) and looking to get started with tagging, you don’t want to miss our recent GA4U–101 Implementation Workshop with Adswerve Head of Innovation Charles Farina.
The GA4U 101 Implementation Workshop includes:
Two hours of step-by-step guidance around:Implementing Google Tag Manager Creating a GA4 account, property...
Blog Post
The world of web analytics is rapidly evolving. Digital privacy is front and center with recently announced changes by Google, including Consent Mode and a plan to discontinue Universal Analytics in 2023. You may be wondering how these changes affect what data is being collected by Google Analytics (GA). Let’s...
Blog Post
Today’s Google Analytics 4 (GA4) announcement from Google is an exciting step into the future of analytics. It’s a substantial change to its web and app analytics strategy and the next step in the evolution of Google Analytics (GA). Effective July 1, 2023, the product called Google Analytics Universal Analytics...
Blog Post
Recently, Google announced the Topics API as a replacement for FLoC (Federated Learning of Cohorts), which was one of their first proposals to help marketers contend with the loss of third-party cookies. With Topics, Google is now looking to build on its learnings from FLOC, widen community participation and roll...
