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Blog Post
Updated in April 2023 by:Chance Carnahan and Shaun Lanza
It’s more important than ever for agencies and direct marketers to leverage tools that enable efficient campaign management and optimization. Today’s search marketers often ask themselves, “Am I getting the most out of my current tech stack?” If your teams are solely...
Blog Post
In March 2022, Google announced that July 1, 2023, is the date standard Universal Analytics (UA) properties will stop processing new hits. Enterprise properties (360) have an extension to July 1, 2024. After those respective dates, you’ll be able to access your previously processed data for at least six...
Blog Post
The need to pass dynamic values or data in placement tags, landing page URLs or Floodlight tags is a common challenge for Campaign Manager 360 (CM360) managers and traffickers. Fortunately, you can accomplish this with the versatile pattern-matching macro, also known as the %p macro.
The %p macro is used to...
Blog Post
By now, you should have received an email from Google regarding the automatic property creation process for Google Analytics 4 (GA4). We have seen a lot of questions already, so we want to provide answers and next steps!
The deadline to opt-out will be February 28th, so timely action is needed. After...
Blog Post
Optimizing your campaigns to ensure you’re getting the most out of your current bid strategy can be tedious work. Luckily, automated bidding strategies in tools like Search Ads 360 (SA360) can help ease the burden.
Interested in learning more about how to use SA360 bid strategies to boost awareness or hit...
Blog Post
Once you have your foundational Google Analytics (GA4) measurement functioning, you can start to build out other features to act upon your data. Audiences is a powerful GA4 feature that harnesses user behavior, allowing you to analyze and market to subsets of your wider audience.
GA4 Audience Types
There are two types...
Blog Post
As of December 13th, 2022, there are thirteen different types of conversion columns in the New Search Ads 360 (SA360) and that’s not counting all of the possible custom conversion or custom formula column combinations. All of these different conversion types can make conversion reporting in the New UI overwhelming,...
Blog Post
As Connected TV (CTV) continues to gain popularity, Google remains committed to updating its CTV functionality in Display & Video 360 (DV360). Among recent updates, three rollouts are already helping practitioners get the most out of their programmatic CTV efforts, including updated cross-channel frequency management, extended Google audience targeting and...
Blog Post
Google recently announced that the Universal Analytics 360 (UA360) sunset date is moving from October 1, 2023, to July 1, 2024. The extension will only apply to Universal Analytics 360 properties as they have the most complex path to migrate to GA4. The Universal Analytics sunset date for all standard...
Blog Post
In the past, we shared a blog series about BigQuery tips for Universal Analytics. Today, we're kicking off a new series diving into Google Analytics 4 (GA4) in BigQuery, starting with an overview of users and sessions. We'll use real examples that will through this series gradually become more complex....
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