Blog Post
At the beginning of this year, Google launched the much-anticipated New Search Ads 360. Designed to resemble the Google Ads UI, this new experience brings a familiar look and feel with updated SA360 classics and new features ready to help you face the ever-changing world of search while streamlining your...
Blog Post
This is a live article, new definitions will be added and existing definitions may get updated.
Videos
Getting Started with BigQuery and GA4
https://www.youtube.com/watch?v=iC0nNbt_wdQ
How to Use the Google Analytics 4 + BigQuery Export for Better Data Insights
https://www.youtube.com/watch?v=OPAy52VIRvQ
High-Level Differences
GA4 export offers a considerably changed schema to work with your Google Analytics data, however, the...
Blog Post
We’re honored to be a finalist in the 2022 AdExchanger Awards! This year we were one of five agencies named in the “Best Use of Technology by an Agency” category for our updated DataLayer Inspector+ Tool.
We created the Chrome extension to give marketers a real-time, information-rich view of dataLayer activity...
Blog Post
Following a gradual rollout to existing Search Ads 360 (SA360) Agencies, the new SA360 is now open to anyone with an SA360 license. And just like the recent release of Google Analytics 4 (GA4), we encourage users to employ both interfaces in parallel while Google continues to update and add...
Blog Post
Audience targeting is a longstanding favorite for media buyers, but with the privacy-safe, cookieless future ahead, they will become harder to use and trust. So, where can buyers feel confident putting their media dollars? Inventory packages. They allow for customization, exist across multiple formats and are (mostly) cookieless by nature....
Blog Post
Today’s Google Analytics 4 (GA4) announcement from Google is an exciting step into the future of analytics. It’s a substantial change to its web and app analytics strategy and the next step in the evolution of Google Analytics (GA). Effective July 1, 2023, the product called Google Analytics Universal Analytics...
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Your Search, Powered by Adswerve
Ready to see what the new era of search is all about? Join the ranks of Adswerve clients, like Alaska Airlines, that use first-party data to drive more value than ever before. You’ll get expert guidance, revolutionary search apps and proprietary tools that seamlessly integrate with...
Blog Post
Google recently announced a slew of new features and updates to Search Ads 360 (SA360) that we’re, quite frankly, ecstatic about! Our Chief of Media Solutions Matt Fiskness said of the changes:
"In my 14 years of partnering and working with Google, I've never seen such an impactful update to...
Blog Post
We’ve spent countless hours analyzing Google Analytics (GA) —both the Universal Analytics 360 and GA4 versions— data in BigQuery (BQ) for our clients. So much that we created an open-source tool to help bridge the learning curve. As technologists and analysts, we’re proponents of open source, which enables and encourages...
Blog Post
What to Consider Before Building Your First Campaign Manager 360 Advertiser
While advertiser creation is essentially the first step in getting started with Campaign Manager 360 (CM360), it’s often one of the most important and frequently overlooked. The decisions made here can define the way you or your client’s data is...
