New Search
If you are not happy with the results below please do another search
Blog Post
2020 has been an unpredictable year so it should come as no surprise that there may be uncertainty surrounding this year's holiday season as well. To stay ahead of the game, businesses are rethinking business models and adapting to current trends. Being dynamic and adaptable during this seasonal period is...
Blog Post
We were honored to be a part of the panel discussion during Google’s August 27th “Marketing in an Evolving Ecosystem” webinar, covering the new digital marketing landscape. We hope you were able to attend. If not, we wanted to share our own Scott Sullivan’s answers to privacy-related questions posed in...
Blog Post
Marketers in 2020 are contending with unprecedented challenges. In addition to a pandemic that has upended our day-to-day practices, privacy regulations have driven us to shift the foundation of our marketing work. To help overcome these obstacles, Google released a new resource, “The marketer’s playbook for navigating today’s privacy environment.”...
Blog Post
In this post, I'll walk you through a few Ads Data Hub (ADH) queries that will help you get started quickly. If you're not familiar with ADH yet, here's a quick intro to the tool.
Attribution Modelling (with Paths)
When it comes to attribution, ADH offers two approaches. You can either use...
Blog Post
Due to COVID-19, companies are adjusting to having reduced workforces and less marketing budgets than normal. Utilizing a tool like Search Ads 360 (SA360) can help marketers not only spend less time on projects due to automation but also increase efficiency and revenue. Here are four SA360 features to use...
Blog Post
COVID-19 has sparked a very humanized moment and experience. Marketing, pop-culture, brands and more will always follow intrinsic human experience. Sometimes it’s overlooked in the dizzying array of tech from the day-to-day, but in this very fragile moment, we highlight the human spirit. The outpouring of global goodwill, search for...
Blog Post
The amount of online marketing data that is — or is able to be — collected today can be overwhelming, to say the least. There are myriad questions to be answered, ranging from What to measure? to the arguably more important question, Why? There’s a third, question that’s also critical to...
Blog Post
The holiday season is upon us, and according to eMarketer, it’s expected to be the first-ever to hit the trillion-dollar mark for retail sales. Are you prepared to glean actionable insights from your eCommerce data that you can use to improve your digital campaigns during this busy time of year?...
Press Release Post
DENVER--(BUSINESS WIRE)--Adswerve, a leading Google Marketing Partner and Platform Provider, today announced that it has achieved the Marketing Analytics Specialization in the Google Cloud Partner Program. The news comes on the heels of Analytics Pros, a company acquired by Adswerve in 2018, achieving the Data Analytics Partner Specialization in the...
Blog Post
We’re excited to share that we achieved the Marketing Analytics Specialization in the Google Cloud Partner Program, making us one of the only Premier Google Cloud and Google Marketing Platform Partners with specializations in both Data Analytics and Marketing Analytics.
Our CEO Clint Tasset said, “This specialization demonstrates our dedication to...
« Previous Page — Next Page »
