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Blog Post
Using Google Search Ads 360 and interested in bid strategies? Check out our 15-minute on-demand webinar to learn how bid strategies can help you optimize your spend and ensure your bids are maximized against conversions. Tune in to catch Adswerve SA360 Platform Implementation Consultant Sonorah Hunter and Account Executive Shaun...
Case Study Post
An Adswerve agency partner wanted to drive brand awareness and increase the number of form fills that promote adding a major insurance company’s services. They also wanted to generate B2C marketing prospects in Search Ads 360 with a $40-$60 CPA. Read the case study here.
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Blog Post
Learn How Search Ads 360 Can Help You Manage and Scale Campaigns to Reach Data Maturity
Interested in learning how to manage and scale your search marketing campaigns for more meaningful audience activation? Join Adswerve’s Search Ads 360 experts Sonorah Hunter (Manager of Custom Launch Services) and Brent Ramos (Media Platform...
Blog Post
Managing search marketing campaigns can be time-consuming and difficult. And while implementing an enterprise tool like Search Ads 360 (SA360) can help, it can be challenging to know where to begin. Our new guide, An Adswerve Overview: Search Ads 360 can help you get started.
It offers an introduction to SA360,...
Blog Post
Optimizing your campaigns to ensure you’re getting the most out of your current bid strategy can be tedious work. Luckily, automated bidding strategies in tools like Search Ads 360 (SA360) can help ease the burden.
Interested in learning more about how to use SA360 bid strategies to boost awareness or hit...
Blog Post
As 2022 comes to a close, we've rounded up some of our top blogs from the world of media, analytics, data and cloud. We hope it will help inspire and set up your Team for success in the new year. So bookmark this blog and don't hesitate to contact us...
Blog Post
As clients adopt Google Analytics 4 (GA4), we’re fielding questions about its features and capabilities and answering some of the more common ones on our blog. We recently shared a post about roll-up properties, and in this post, we’ll cover another hot GA4 360 feature: GA4 subproperties.
NOTE: GA4 Subproperty Requirements:...
Blog Post
As of December 13th, 2022, there are thirteen different types of conversion columns in the New Search Ads 360 (SA360) and that’s not counting all of the possible custom conversion or custom formula column combinations. All of these different conversion types can make conversion reporting in the New UI overwhelming,...
Blog Post
It’s awards season, and we’re honored that nominations keep rolling in! In addition to being nominated for an AdExchanger Award for our GA4 Data Layer Tool and a WorkLife Award for Best Hybrid Work Environment, we’re a Digiday Awards' Best Search Campaign finalist for our work with Alaska Airlines!
The campaign...
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