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Blog Post
With major shifts in consumer behavior and privacy-driven policies, it’s now more important than ever for you to architect (or re-architect) your Customer Data Solution. This new Customer Data Solution should create a view of the customer that is consistent across their journey regardless of the device they are on...
Blog Post
Today (April 6, 2022) Google announced BigLake. A new service in the Google Cloud Platform (GCP) that enables users to unify data lakes and warehouses, control access on a row and column level and use the GCP native tool BigQuery – as well as open-source processing services such as Spark...
Blog Post
If you missed our “What’s New in Search” webinar in February then you also missed some pretty helpful Q+A. Luckily, the recording -- along with all those great answers to your top search questions -- is now available to watch on-demand.
Adswerve Director of Product Search Brent Ramos and Product...
Blog Post
Today’s Google Analytics 4 (GA4) announcement from Google is an exciting step into the future of analytics. It’s a substantial change to its web and app analytics strategy and the next step in the evolution of Google Analytics (GA). Effective July 1, 2023, the product called Google Analytics Universal Analytics...
Blog Post
Have you heard about Google's latest announcement of the new Search Ads 360 (SA360)? There's a lot to be excited about, especially for those already familiar with Google Ads. Check out our recent webinar as we discuss our favorite new features, along with some proven Adswerve tips and tools destined...
Blog Post
Q4 a.k.a. the holiday season is upon us yet again! Digital media buyers are heads-down in 2022 planning and these days the sun “logs off” before we do. Outside of the DSPs, CRM systems, and ad servers, holiday gift guides full of favorites are being shared by influencers, celebrities, and...
Blog Post
Two questions always come up when speaking with clients about Campaign Manager 360 (CM360) and whether they really need an ad server: do you care about your data, and is making more informed decisions important to your business? This is not meant to be snarky, but rather to understand what...
Blog Post
There’s a lot of excitement these days about Google Analytics 4 and the new integrated app and web analysis capabilities that it will provide, but while the world dual-tags and waits for “GA4” to reach its full potential, using Firebase and Google Tag Manager (GTM) v5 to send app analytics...
Blog Post
Reader Note: To help maintain consistency across supporting technical documentation, any refference to the New Google Analytics in this article will reflect its current naming convention in GTM (GA4).
Where We Left Off
As a quick recap to Part 1, server-side Google Tag Manager (sGTM) is an additional way to send measurement...
Blog Post
Welcome to the first post of our three-part blog series on the future of digital marketing. First up, we’re covering new privacy regulations, the technology that browsers use to enforce them and tools you can use to adhere to them.
The marketing and ad-tech industries are changing quickly. From an IT/InfoSec...
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