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Blog Post
Optimizing your campaigns to ensure you’re getting the most out of your current bid strategy can be tedious work. Luckily, automated bidding strategies in tools like Search Ads 360 (SA360) can help ease the burden.
Interested in learning more about how to use SA360 bid strategies to boost awareness or hit...
Blog Post
Once you have your foundational Google Analytics (GA4) measurement functioning, you can start to build out other features to act upon your data. Audiences is a powerful GA4 feature that harnesses user behavior, allowing you to analyze and market to subsets of your wider audience.
GA4 Audience Types
There are two types...
Blog Post
As of December 13th, 2022, there are thirteen different types of conversion columns in the New Search Ads 360 (SA360) and that’s not counting all of the possible custom conversion or custom formula column combinations. All of these different conversion types can make conversion reporting in the New UI overwhelming,...
Blog Post
As Connected TV (CTV) continues to gain popularity, Google remains committed to updating its CTV functionality in Display & Video 360 (DV360). Among recent updates, three rollouts are already helping practitioners get the most out of their programmatic CTV efforts, including updated cross-channel frequency management, extended Google audience targeting and...
Blog Post
Google recently announced that the Universal Analytics 360 (UA360) sunset date is moving from October 1, 2023, to July 1, 2024. The extension will only apply to Universal Analytics 360 properties as they have the most complex path to migrate to GA4. The Universal Analytics sunset date for all standard...
Blog Post
In the past, we shared a blog series about BigQuery tips for Universal Analytics. Today, we're kicking off a new series diving into Google Analytics 4 (GA4) in BigQuery, starting with an overview of users and sessions. We'll use real examples that will through this series gradually become more complex....
Blog Post
At the beginning of this year, Google launched the much-anticipated New Search Ads 360. Designed to resemble the Google Ads UI, this new experience brings a familiar look and feel with updated SA360 classics and new features ready to help you face the ever-changing world of search while streamlining your...
Blog Post
This is a live article, new definitions will be added and existing definitions may get updated.
Videos
Getting Started with BigQuery and GA4
https://www.youtube.com/watch?v=iC0nNbt_wdQ
How to Use the Google Analytics 4 + BigQuery Export for Better Data Insights
https://www.youtube.com/watch?v=OPAy52VIRvQ
High-Level Differences
GA4 export offers a considerably changed schema to work with your Google Analytics data, however, the...
Blog Post
We’re honored to be a finalist in the 2022 AdExchanger Awards! This year we were one of five agencies named in the “Best Use of Technology by an Agency” category for our updated DataLayer Inspector+ Tool.
We created the Chrome extension to give marketers a real-time, information-rich view of dataLayer activity...
Blog Post
Following a gradual rollout to existing Search Ads 360 (SA360) Agencies, the new SA360 is now open to anyone with an SA360 license. And just like the recent release of Google Analytics 4 (GA4), we encourage users to employ both interfaces in parallel while Google continues to update and add...
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