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Blog Post
While digital analytics has become a vast world filled with myriad computer science knowledge, data science insights, and business acumen…there was a moment in time where merely counting pageviews was considered a big deal. Over time the tools advanced to help answer more complicated questions. One problem that can be...
Blog Post
You may be wondering...
Blog Post
Lead Generation Landing Page Strategy for Paid Search
PPC Landing Page Strategy
Today I want to discuss the use of paid marketing landing page strategies. I will illustrate a few ways to use Google Analytics data to help inform the best landing page strategy for your paid marketing efforts. Whether its Google...
Blog Post
Three Buzzwords That Mean Something
Strategic. Digital. Analytics. Three buzzwords that on their own are over-used but, when strung together, actually mean something. I've been working in the www/.com/web/online/internet/interactive/web 2.0/digital/whatever-it's-called-next space for 13 years now, with the last 7 deeply focused on measurement and analytics of what we're (for now) calling...
Blog Post
The modern digital marketing landscape presents various challenges, from navigating privacy regulation and a cookieless future to overcoming concerns about ad fraud and the ability to integrate an ever-expanding mix of technology. Luckily Google's Campaign Manager 360 (CM360) is equipped with numerous evolving and often underutilized features that directly address...
Blog Post
On January 20, 2023, Google confirmed that their website A/B testing product, Optimize (360), is being sunset. Marketers have until September 30, 2023, to run tests and use various Optimize features/integrations. (Note that Firebase A/B testing capabilities for mobile apps will not be affected by this change).
This may have come...
Blog Post
The world is swimming in data. With the increasing prevalence and availability of resources that can facilitate collecting and analyzing massive amounts of data, it's not surprising that more and more businesses are investing in resources that can help make sense of the intimidating data landscape.
However, just as I'd rather...
Blog Post
To stay compliant with privacy regulations and standards, many marketers turn to consent management platforms (CMPs). If you're not familiar with CMPs or Google’s Consent Mode, or simply want to learn more about how they can help you adhere to today’s (and tomorrow's) privacy restraints, read on.
The Benefits of a...
Blog Post
If you missed our “What’s New in Search” webinar in February then you also missed some pretty helpful Q+A. Luckily, the recording -- along with all those great answers to your top search questions -- is now available to watch on-demand.
Adswerve Director of Product Search Brent Ramos and Product...
Blog Post
Search Ads 360’s bid automation is amongst the most sophisticated in the industry. Capable of pulling in user intent and interaction signals, SA360 enables paid search practitioners to bid strategically at scale. Incorporating Google Ads’ Auction Time Bidding (ATB) technology into SA360 further enhances performance outcomes as each keyword that...
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