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Your Guide to Trafficking in Campaign Manager 360
Before beginning to traffick your Campaign, it is important to understand the Campaign hierarchy to help you traffick efficiently to stay organized and save you time!
Campaign Hierarchy Explained
The Campaign Manager 360 platform consists of a stack of hierarchical levels with the Advertiser sitting...
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Getting Started with Campaign Manager (CM)
Campaign Manager (CM) offers an efficient and simple workflow for you to traffick your media plan within minutes! Follow the steps outlined below to get started.
Step 1: Create Advertiser
The first step to getting started with Campaign Manager (CM) is to create an Advertiser. An Advertiser...
Blog Post
DENVER--AdSwerve, a leading Google Marketing Platform Partner, announced today it has acquired Seattle-based Analytics Pros, Inc. – a top Google Analytics 360 and Google Cloud partner and reseller. This acquisition, funded by private equity investment firm Abry Partners, creates one of the only companies in the world that provides service across the...
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With the new Zones feature in Google Tag Manager, Google is adding more options to large organizations and, by doing so, has become the primary player in enterprise-level tag management. How, do you ask? Let's find out!
What are Zones?
It's a new feature in GTM!
Google rolled this out at the...
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Unify your disparate data warehouses using a global, auto-scaling, serverless infrastructure hosted and maintained by Google Engineers
Building an analytics framework from scratch is difficult without the cloud. With the cloud, though, we're able to build a system tailored to your needs and we do this at fractions of the cost...
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Google Analytics and Tableau make for a powerful pair. Exporting your data to BigQuery is an amazing asset as a Google Analytics 360 customer. On its own, BigQuery can create and store powerful datasets. And Tableau is an excellent tool for visualizing those data sets. Combining them is incredibly helpful...
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Last quarter at Dreamforce it was announced that Google and Salesforce have entered into a global partnership and are releasing an integration which will make Salesforce lead data available in the Google Analytics 360 UI. This is an enormous advancement that makes key pieces of the Google stack, be it...
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Google Analytics handles a massive amount of data per day per property. Given the number of large Google Analytics customers, the volume of data passing through can sometimes be an issue. As a result, Google has implemented limits on the quantity of data that can pass.
Google Analytics uses a...
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How Google Analytics 360 helps Digital Analysts overcome the struggles they are faced with on a daily basis.
Overcoming 5 Obstacles to Great Data
In a previous article we explored five of the most common challenges faced by digital analysts who do not have access to an enterprise analytics tool. This article will...
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5 Common Roadblocks to Great Data
As a Digital Analyst in an organization with no enterprise digital analytics solution, you can easily feel left up a creek without a paddle. This article will explore five of those common issues that leave you with untrustworthy data and hampered capability. In the next...
