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Blog Post
With US retail spending predicted to surpass $1 trillion for the first time this holiday season, it’s imperative that marketers strategically prepare for how to reach and connect with customers during this critical time. Here are six tips to help you plan your campaigns in Google Display & Video 360:
Bid...
Blog Post
Beginning September 1st, 2019, Adswerve is offering a $500/month BigQuery credit to any of our existing or new Google Analytics 360 subscribers interested in leveraging the Google Cloud and Google Marketing Platforms together to meet their marketing goals.
Since 2014, Adswerve (formerly known as Analytics Pros) has leveraged BigQuery to export...
Blog Post
Building an Audience Segmentation Pipeline Using GCP + GA360
How to start using Google Cloud for Marketing
Google Cloud offers a wide range of services that add value to your marketing technology stack. The serverless infrastructure of Cloud provides a framework to deploy repeatable analysis solutions that connect your marketing objectives directly...
Blog Post
Google just released the biggest update to Google Analytics ever! This is different than any other previous release or update. This is way bigger than the introduction of Universal Analytics, the addition of Multi-Channel Funnels, or even the addition of Enhanced E-Commerce. Here is why this is biggest update yet!
Google...
Blog Post
Google recently made auction packages available in the Display & Video 360 Authorized Buyers UI. The packages are an easy way to boost performance by targeting premium Authorized Buyers (Adx) Open Auction inventory across multiple publishers using a simple deal ID.
Buyers can now bundle inventory to share across multiple buyers,...
Blog Post
So, you’re a large company that owns multiple domains and wants to report on company-wide performance and understand attribution better? Well, look no further! Luckily, this isn’t the first time we’ve solved for this solution.
In this article, we’ll talk about:
Why cross-domain tracking is important
How to implement cross-domain tracking...
Press Release Post
AdTech Solutions Provider Recruits Another Former DoubleClick Pro
DENVER--(BUSINESS WIRE)--Adswerve, a leading Google Marketing Platform Consultancy and Provider, today announced that Scott Sullivan has joined the Denver-based team as the company’s new Chief Sales Officer. Prior to Adswerve, Sullivan served as Head of Industry, Platforms at Google where he oversaw one...
Blog Post
You spend countless hours adding, removing and tweaking promotional and high-visibility content and layout in your websites and apps. So how do you figure out what works and what doesn’t work? Here’s how you can get started.
Internal Promotions
Google Analytics provides a feature called Internal Promotions that helps you measure promotional...
Blog Post
Last week a number of us attended Google Marketing Live (GML), the annual Google event with around 5,000 industry players in San Francisco. GML is an action packed 3-days, and there is always much anticipation of the “oohs and ahhs” of the latest in technical product releases. This year, these...
Case Study Post
Switching analytics platforms can be daunting, especially for an enterprise with several Web properties and an abundance of data. Working with a vendor that understands the ins and outs of the tools and platforms can help ensure a smooth transition with little business disruption.
Media giant Condé Nast recently went...
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